You need 'psychographics" to find a buyer for this house..

It's huge, especially in CRE where identifying potential customer base is critical. Identifying trends in consumer choices, lifestyle preferences and such can also help in residential RE. People like what they like and will live where those things are most available.

Candice said it well.  That's why NAR is constantly doing studies & surveys of which none of us read ....

Ya know.  Like, a lot.  Muy importante.  Dude.  

What Michael Jacobs and Lyn Sims said.

It's much like predictive analytics.  Studying the data and predicting trends.

Candice A. Donofrio said is beautifully.

Tony and Suzanne Marriott, Associate Brokers Candice A. Donofrio has your answer.

Psychographics is the study of personality, values, opinions, attitudes, interests, and lifestyles, according Wikipedia. It appears this is a catchall for what we already have been doing for years.

Is a new way of advertising online. 

I'd go with Candice A. Donofrio on this one

This will be a good blog topic for you.

Tony and Suzanne Marriott, Associate Brokers - a new name with same old fundamentals.

What people like and why! Now perhaps using graphics...

Like when you are trying to sell the Adamms Family house?

Trying to double-guess the behavior of certain groups in order to better target marketing efforts.

Hmm, this is the first that I have heard of psychographics, I guess I am behind the times, haha.

No idea

  None.

I guess you are one step ahead of me. I haven't heard of this term before now. 

Psychotics, you mean those agents at that office across town?  

I will have to look up what this means before I can even attempt an answer.

I'd say super important.  You need to know who is buying and how to market to them.

Not sure if there is an importance. I am old school. Simpler the better

Are they my A, B, C, D, F clients?

If they are above C I will devote more time.

Very important if seeking a specific target market! Beats the needle in the haystack approach!

Maybe he wants to buy!

I would think it has little relevance.

However it is hugely important to know as much about your target audience as possible.

See I learn something new this morning. I had to review the definition.