John Mosier I did something similar 4 years ago and do not regret making the change. If your plan is to sell your domains and online social media presence when you retire it is the smart move (IMHO). If for no other reason, I would speculate no agent in your area would want something with your name on it, especially when they would be trying to build their own online identity. 

I am not a Facebook expert...just an informed user. ;-)

If it were me, I would make a new page and promote both with different content

I would change. My business facebook page is also linked to my primary domain name.

I am not a FB expert but Anita Clark seems to have your answer...

Area specific sounds smart to me unless you have a huge center of influence.  

For the future I can see your thinking here, John. It might get more hits if it was area specific. I am sure there is a downside but just don't know what it is.

Do what pleases you as you live out the remainder of your life

  Personal branding could definitely limit your chances of future referrals, or selling your company/ business/name. 

      I like "AllAboutPrescott"!

John,

I am a big fan of consistency in all your marketing, including your name.  So long as that name is available, I would do it.  My only caution is "All about Prescott" says "Information site for tourists or school reports" to me, not real estate.  I'd add in "real estate" to the FB name and maybe get a second URL with real estate at the end and have it redirect to your existing one (or vice versa).

You have lots of suggestions here John Mosier 

If you are trying to enlarge your MET Group , change the name . If you are trying to provide quality content to people you all ready know , leave it the same !

I might add AZ just in case there is another Prescott on the planet.

Anita is the expert.

Take your name out and go with the new one.

John Mosier - sure location based names is what SEO likes - and as Anita Clark mentioned, you may monetize with that name, possibly, when you retire...lol!

i believe that using your personal name is best when you are targeting people who alaready know you, but if you are targeting strangers then location based names are better.

No - but you can have more than one facebook business page if you want

I agree with others, changing the name could be great for branding and if you ever decide to sell that will be best.  I like AllAboutPrescott.

I do not see a downside. In fact, I think it is a great idea.

Lots of good advice here.  Good luck with your decision John Mosier 

I'm not sure that you can change it.  I think they have some stupid rule that you can change it after you reach 100 people or something but then you can't change it again....unless they changed that LOL.

I'm with Jeff Dowler CRS ..let our expert Anita Clark have a say!

I am no expert but that would seem to make sense. Perhaps our FB expert Anita Clark will weigh in. She seems to know everything Facebook

I think you should take Anita's advice, as she has been the resident expert for years for Facebook.

follow what Anita Clark says....SHE IS AN EXPERT ON FACEBOOK.....

I would change it to your main website.

How much of your yearly business is from your SOI?

These are folks that know your name.

Why not do all three until you know you have weened your REFERRAL business from your personal identify to the new format. How many times have you received a call from a piece of marketing material that was slipped into a drawer years ago?

Be patient before putting the torch to what currently exists. BUT, if you are closing up shop, ramping down, pulling in the sidewalk, then downsizing may be the more  convenient approach. I would advise 'going out' with the afterburners on full burn.

Sounds like a good plan John.

I absolutely agree with Anita Clark 's advice, especially if you plan on selling it at some point in your life.

Yes.

What Anita Clark said...

Sounds like a good idea given your long term goals.

You have to do what sounds lright for your area

no

Why not use both at the same time and market it as your brand.

Interesting question; I will be watching the answers from the 'seasoned' FB Mavens