Parked and reading.

Homeowners care about nothing other than getting their homes sold for top dollar in the shortest period of time....

what Anthony Acosta said...

I've been an legislative advocate in the past and think it's great to be up on the issues regarding home ownership, but as far as advertising, I wouldn't use it personally, I would however mention it in my profile.

I think it's best to be a genuine advocate for homeowners achieving top dollar for their home or as a buyers' advocate protecting the buyers' best interest in all aspects of their purchase...this is the type of advocacy I would use for marketing IMHO.

Homeowners do not care. It is all about them, their needs, what they want - when the want it. 

Hi Albert - I think you have an interesting concept, and I see plenty of ways that an agent could use it as a branding tool, as long as their advocacy was real and they put some effort into it. Home ownership is a pocketbook issue, and we generally touch only a small part of that.

I don't believe that this can be worded for the clients perspective. If it sounds like a 'I do this, I do that' - that's what all realtors do & people are tired of hearing it.

Interesting, will check this out.

Interesting,  I need to see what people are saying about this.

These issues do not have broad interest among home buyer prospects.

You may find some but most home owners don't care how their agent works to get the home sold

What you call "advocacy" is referred to by the public as another big pac that is looking out for nar and not the public. You would have to pry my contact list out of my cold dead hands before i would let you spam my clients with your political agenda.

In this consumer-centric business, I doubt you will experience the homeowner involvement you would deem an indication of success. Plus, if you are looking for agents to sign their clients into the database, it is not going to happen for several reasons, among them - fear of interference, and the need to keep clients focused on their chosen agent as a source of all information. Clients already source too much net-based information and much of it erroneous that creates problems for us to properly service the needs indicated.

Buyers and sellers care nothing about what we do - they want their house bought or sold and move on.

Albert Clark - this is the best way to go - learned from Buffini & Company ....

I don't see the client being overly interested in this as they seem to be only thinking about their immediate real estate need. I can see that this could be TMI for the general public even though the detailed, analytical ones might be glad to know your stance.

Only to the extent that the issue in question will affect their bottom line, is what I'm guessing.

The homeowner does not care about the AGENT advocating. Our (agent) breast-beating has resulted in homeowner deafness.

Would such advocacy differentiate the agent?

No. The reason for the 'No' is understanding how this information will be required to be presented from a marketing company. The end product will be more box stuffing that has lost the voice of the agent. The consumer, homeowner has not expressed, through action, any desire for this information.  You do know we already receive this information.

To differentiate the agent and engage the homeowner offer what the homeowner REALLY wants and will use, that an agent can actually use for an important task they perform, creates something to talk about and has remarkable mobility.

Now, marry your publication to the 'what they want' tool and you've got yourself a true winner.

But, I have no doubt many agents will subscribe, hopefully with a vision for how they can exploit this initiative and be beneficial to their business. Most will not.

HINT: the consumer does not want more information they want more control.