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Ambassador
5,366,332
Bob Crane
Woodland Management Service / Woodland Real Estate, EXP - Stevens Point, WI
Forestland Experts! 715-204-9671

First, charge them a much higher upfront fee for the extra marketing that you will be required to do.

Then get started with irritating everyone with phone calls, emails, postcards, etc for something that would have been much more efficient to just post on the mls.

May 03, 2016 09:22 PM
Rainmaker
576,934
Eric Kodner
Madeline Island Realty - La Pointe, WI
CRS, Madeline Island Realty, LaPointe, WI 54850 -

I don't understand these sellers who want to limit the exposure of their property to the marketplace by keeping it off MLS.

May 03, 2016 09:03 PM
Rainmaker
795,232
Susan Laxson CRS
Premier Sotheby's International Realty - Naples, FL
The Michelle Thomas Team

Many of the agents who do "private placement listings" advertise them as coming soon listings on Zillow etc.. and even my website developer has a "coming soon" program that we can advertise those listings that the sellers don't want in the MLS. I think it is a sign of the times.

May 03, 2016 09:38 PM
Ambassador
925,293
Mimi Foster
Falcon Property Solutions - Colorado Springs, CO
Voted Colorado Springs Best Realtor

I'm not sure of the exact details but I watched a Real Bird video last night that was talking about Janie Coffey getting an agreement from a seller that he would pay a commission on his high-end home if she brought a buyer. She did an advertising campaign and some targeted ads and sold it within weeks. 

I would get a signed commission agreement including an agreement that they will sell if you bring a buyer, and then do some kick-ass advertising. Depending on the price point, if you're in a hot market, it may go quickly.

May 03, 2016 09:07 PM
Rainmaker
4,064,089
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

I suppose all you can do is notify all the agents you know without the mls.

May 03, 2016 09:06 PM
Rainer
318,813
Melissa Jackson
Century 21 Alliance Properties - Azle, TX
Helping You Make The Right Move

Market everywhere, network within the area the home is listed.  Email blast, flyers delivered to local offices.  Blog, your website and social media would be a few ways to market a non MLS listing..  

May 03, 2016 11:12 PM
Rainmaker
2,635,227
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

Messenger out flyers to all the Real Estate offices in the area

May 03, 2016 11:09 PM
Rainmaker
889,095
Candice A. Donofrio
Next Wave RE Investments LLC Bullhead City AZ Commercial RE Broker - Fort Mohave, AZ
928-201-4BHC (4242) call/text

Confidential offerings are more common in CRE than in residential. And still a huge pain in the butt. I honestly do not see much advantage to off MLS residential listings unless it is some kind of public figure. If you have no choice, and you really do want the listing, create an offering package, then reach out to your CRM, likely buyers and their agents and begin distributing that information.

May 03, 2016 11:06 PM
Rainmaker
883,287
Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ

Most agents have become so one dimensional that their entire marketing is essentially put in MLS and beat the owner down on the price...every week.

Brokers, associations, franchises and NAR have make alternative marketing options so cumbersome an agent gets bogged down in forms from broker and association or they find courage and stand in defiance of their controllers.

I use First Look which rejects all investors and accepts real buyers who know the value of the community and the privilege of the private sale.

What you need to do is figure out is what "NOT IN MLS" means?

No co-operating compensation

No sign in yard

Keep out of the grasp of Z-devil

Protect the owners information and the onwers properties information

Let me see the agent dance.

Why has the seller made this request?

 

May 03, 2016 10:41 PM
Rainmaker
846,420
Jeff Pearl
RE/MAX Distinctive / LIC in VA - Lovettsville, VA
Full Service Full Time Realtor

Advertise in newpapers, send flyers to local real estate offices, email, put it on your website, mail post cards, etc. If owner doesn't want it in mls, they probably don't want it on zillow or simialr sites. Also, blog about it. make flyers for owner and their family to take to work. Word of mouth will get around. Most likely a buyer will have an agent, so contact as many agents as possible that have recently listed or sold any nearby properties.

May 03, 2016 10:39 PM
Rainmaker
1,717,254
Lyn Sims
RE/MAX Suburban - Schaumburg, IL
Schaumburg Real Estate

Same way, just do your regular advertising plan on it but expect way less showings I believe. We have to have the seller sign off that he knows the risks involved with doing this.

After they read the form, no seller does it.

May 03, 2016 10:19 PM
Rainmaker
1,879,335
Anthony Acosta - ALLATLANTACONDOS.COM
Harry Norman, REALTORS® - Atlanta, GA
Associate Broker

That's not allowed in my area.

May 03, 2016 09:39 PM
Rainmaker
916,373
Jennifer Mackay
Counts Real Estate Group, Inc. - Panama City, FL
Your Bay County Florida Realtor 850.774.6582

I would have the sellers pay for 100% of the advertising - then push it out maniually to my online resources.

HOWEVER, pocket listings are not allowed in our board although they certainly happen on the QT.

May 03, 2016 09:35 PM
Rainmaker
2,807,436
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

I would market to the agents in your office and nearby offices (via office mtgs, email and informal discussions).

Also maybe do something online on your website. (unless the person isn't allowing this nor public advertising).

May 03, 2016 09:23 PM
Rainmaker
292,535
Jack Lewitz
Exit Strategy Realty - Evanston, IL

I think the seller has to commit to selling the home. Did you ever ask them " If I take on this task and find you a buyer at a price you accept then will you move out of your home?"  Unless they are committed to selling then your waisting your time.

May 03, 2016 09:16 PM
Rainer
273,909
Curtis Evans
Cabin Realty LLC/ USA, Licensed in Louisiana - Golden Meadow, LA

If you find a buyer, do it as a Transaction Brokerage Agreement. Non MLS listings can sometimes be hard to sell.

May 03, 2016 08:54 PM
Rainmaker
3,977,213
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

I would first have something in writing that you make money and then I would go coming soon sign.

May 07, 2016 11:24 PM
Rainmaker
1,157,485
FN LN
Toronto, ON

Assuming it is an exclusive listing, you could put up a for sale sign.

May 04, 2016 01:35 PM
Rainmaker
3,985,837
William Feela
WHISPERING PINES REALTY - North Branch, MN
Realtor, Whispering Pines Realty 651-674-5999 No.

Market it with all the other facets of your marketing

May 04, 2016 12:05 PM
Rainmaker
4,799,481
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

Is it a property that will be in demand?  If not, it's possibly not worth having as a pocket listing.  

May 04, 2016 05:01 AM
Rainmaker
1,381,523
Ryan Huggins - Thousand Oaks, CA
https://HugginsHomes.com - Thousand Oaks, CA
Residential Real Estate and Investment Properties

Emails, websites (just not realtor.com since they don't let you post pocket listings).  It's tough as nails.

May 04, 2016 03:20 AM
Rainmaker
1,216,691
Thomas J. Nelson, REALTOR ® e-Pro CRS RCS-D Vets
Big Block Realty 858.232.8722 - La Jolla, CA
& Host of Postcards From Success Podcast

There are hundreds of sites to advertise it on without neededing the MLS and you can e-blast flyers to Realtors local to you.

May 04, 2016 01:46 AM
Rainmaker
4,003,319
Richard Weeks
Dallas, TX
REALTOR®, Broker

Word of mouth and social media.

May 04, 2016 01:35 AM
Rainmaker
4,166,296
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Try to avoid it. You need a letter on file with the Board signed by the seller to avoid breaking MLS rules. It is a pain!

May 04, 2016 12:53 AM
Rainmaker
1,716,606
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Property Manager

I guess you'll need to find out what their motivation for restricting information distribution.  Are there other avenues they don't want used also?  Or, is it because they don't want to list with someone else they know, and they don't want them to know?  Not sure I'd want to work with my hands tied behind my back.  

May 03, 2016 11:44 PM
Rainmaker
1,457,227
Michael Setunsky
Woodbridge, VA
Your Commercial Real Estate Link to Northern VA

Peter Mohylsky Market it like you would market any other listing. It's just not in the MLS. Networking will also work.

May 03, 2016 11:33 PM
Rainer
98,723
Becca Rasmussen
HomeSmart Cherry Creek - Highlands Ranch, CO

I have to say I'm amazed that so many responses indicate that their area does not ALLOW them to not put a listing into the MLS. Happily, my area is not that way! I fully think that the ways a property is to be marketed should be fully controllable by the owner/seller and their broker, and not be forced by the boards. End rant. ~

Peter Mohylsky - unless otherwise also limited by the seller: single property website, flyers, signs, social media, postcards, open houses, broker's opens, videos, calling brokers, calling contacts, attending area RE network clatches,  and more ... all the same stuff that you might consider doing even with MLS input. 

May 03, 2016 11:33 PM
Rainmaker
3,069,934
Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Haven Express @ Keller Williams Arizona Realty

Next!  Why mess with a process that works?

May 03, 2016 10:33 PM
Rainmaker
6,553,924
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

You must comply with your MLS rules.

May 03, 2016 10:22 PM
Rainmaker
3,322,784
Scott Godzyk
Godzyk Real Estate Services - Manchester, NH
One of the Manchester NH's area Leading Agents

Unless you have a buyer in hand, it will be near impossble to find a buyer without marketing it properly and extensively. 

May 03, 2016 09:55 PM
Rainmaker
4,433,683
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

I have not sold pocket listings.

May 03, 2016 09:49 PM
Rainmaker
1,636,242
Sandy Padula and Norm Padula, JD, GRI
HomeSmart Realty West & Lend Smart Mortgage, Llc. - Carlsbad, CA
Presence, Persistence & Perseverance

Contact your buyer leads directly, and hold open house events. Need to be careful though on signage to avoid breaking board rules.

May 03, 2016 09:34 PM
Rainmaker
1,398,858
Raymond E. Camp
Ontario, NY
Licensed Real Estate Salesperson Greater Rochester

Everyone has said what is the motivation. 

May 03, 2016 09:28 PM