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Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ

#1. Keep yourself in line with the wishes of your broker and board. they are you biggest adversary.

#2. Get the client to sign ALL of the forms required by your broker and board. These voluminous forms are simply to ratchet up the pain for allowing this option.

#3. Have a party, now you get to show what you can REALLY do.

#4. Be aware of exactly what the homeowner is concerned about. People really will need to see the house. People will know the house is for sale. It is better if compensation is provided, but not necessary.

#5. Now do what you say you can do. FirstLook, secondary media, your lists, direct mail. EBM to community.

It is easier than you think.


Mar 16, 2016 09:24 PM
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

I'e not done any pocket listings... but I suppose you'd have to reach out to a myriad of local agents personally who would be a source of buyers for this particular property.

Mar 16, 2016 09:08 PM
Harry Norman, REALTORS® - Atlanta, GA
Associate Broker

We have an app for our internal company and post pocket listings that way.

Mar 17, 2016 12:10 AM
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

They are tricky and most boards require a seller's affidavit on file!

Mar 16, 2016 11:56 PM
John McCormack, CRS
Albuquerque Homes Realty - Albuquerque, NM
Honesty, Integrity, Results, Experienced. HIRE Me!

I actually talked a seller out of a pocket listing last week.  He just didn't understand how it works. We had muli offers within 2 days.

Mar 16, 2016 10:39 PM
Scott Godzyk
Godzyk Real Estate Services - Manchester, NH
One of the Manchester NH's area Leading Agents

First you need to know why they do not want to to be in the MLS. Then you can try to market around it. Such as i have a very large building with many rentals that the owner does not want in the mls or a sign as they dont want all the tenants to move out or stop paying rent. The plan is to market directly to my list of investors who most likely would purchase this property. For a single family home, this is not the best or even half way good plan to try to sell it, 

Mar 16, 2016 10:19 PM
Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Real Estate Agents - Luxury - Divorce

Brainstorm the kinds of possible buyers to determine the media/mediums that will best reach them.

Mar 16, 2016 09:52 PM
Buzz Mackintosh
Mackintosh REALTORS - Frederick, MD
“Experience, reliable, leadership”

You need to do it like the good ole days. Mobilize the real estate community and show your networking skills. Find out who is working with that profile Buyer through word of mouth.

Mar 16, 2016 09:45 PM
Duvora .
Duvora - Los Angeles, CA
Search Luxury Homes for Sale

There are a few ways to try:

1. Market internally within your office first. If your office doesn't have a way to bring attention to pre-mls or pocket listings, then start a "pocket listing" announcement session during your weekly meetings.

2. Facebook Groups can be a way to trade off-market listings, however these are not always available for your area. Sometimes you have to start your own and invite other agents to join.

3. Tap into your email list. You'd be surprised at how well connected you really are. Just make sure to make a nice (one-page) presentation of the home (without giving out too much information about location) as well as highlights on the area - school districts, local hangouts, recreational activities in the area, etc.

We actually built our platform, Duvora, to address this very need. We instantly connect agent's "buyer-needs" to pocket listings and vice-versa. If you have a pocket listing, you can search and pinpoint ONLY agents which have a buyer-need for your particular pocket, then reach out to them directly.

We're based in the Los Angeles market primarily, but would love a chance to speak with agents in other markets to see how we could help.

Apr 29, 2018 09:49 AM
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Peter Mohylsky may be on Zillow, if MLS is not the choice. Or Facebook Ad?

Mar 17, 2016 04:21 PM
Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

the seller rules and makes the decisions of where I market it

Mar 17, 2016 03:03 PM
Ryan Huggins - Thousand Oaks, CA - Thousand Oaks, CA
Residential Real Estate and Investment Properties

Depends on if they still want internet marketing.  If so, is out (need the MLS for that unfortunately), but all the other sites are there.  Plus, there are some sites that are dedicated to pocket listings (I forget the names off hand, they weren't effective on my last pocket listing).

Mar 17, 2016 02:42 PM
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • GRI • HAFA • PSC Calabasas CA

I often market as pocket since they do repairs or cleaning and not ready to list a the moment. It is not full mass marketing, but posts and mentions here and there.

Mar 17, 2016 11:59 AM
Compass - La Jolla, CA
San Diego Partner - The Private Client Network

Hi Peter will they allow zillow and trulia if not the MLS?

Mar 17, 2016 11:43 AM
Debbie Reynolds, C21 Platinum Properties
Platinum Properties- (931)771-9070 - Clarksville, TN
The Dedicated Clarksville TN Realtor-(931)320-6730

I can't help you here Peter. I have many listings and don't take on those that will not dive in all the way.

Mar 17, 2016 10:44 AM
Melissa Jackson
Century 21 Alliance Properties - Azle, TX
Helping You Make The Right Move

Social media and Facebook has a few private real estate groups.  Share with all agents in office plus other agents in town that move similar property. A broker's open.

Mar 17, 2016 10:07 AM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy


You reach out to agents you trust and know well.  A

Mar 17, 2016 09:44 AM
William Feela
Realtor, Whispering Pines Realty 651-674-5999 No.

You need to find out where he will allow you to market.  Print ads in my area are still big and that is where I would go.


I have a couple listing coming soon taht don't want their homes on Z and T or any other non-professional real estate site

Mar 17, 2016 06:59 AM
Olga Simoncelli
Veritas Prime, LLC dba Veritas Prime Real Estate - New Fairfield, CT
CONSULTANT, Real Estate Services & Risk Management

Not allowed here, as far as I know. Sounds like it could be an "Open" listing, but you need to be properly protected. Check your local MLS, association and attorney as to how to proceed properly, legally and with minimum risk to yourself.

Mar 17, 2016 06:50 AM
Abby Stiller
REMAX Realty Group - Cape Coral, FL
Professional Bilingual Realtor (239) 284-8637

Networking. But I'm not sure if I would market a pocket listing.

Mar 17, 2016 06:28 AM
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

Make sure it's legal with your association.  Then call agents and if the seller is willing post to social media and other real estate search sites.

Mar 17, 2016 05:12 AM
Tony Lewis
Summit Real Estate Group - Valencia, CA
Summit Real Estate Group Valencia & Aliso Viejo

Peter Mohylsky it would depend on a few things.  First of all, is it under contract with me?  Second, if it is not under contract am I sure they won't accept an offer and leave me out of the loop.  Base upon these two questions I'd advertise as if it were an active listing even if it wasn't under contract as it is like holding an open house.  There is a chance of getting buyers off the Ad.

Mar 17, 2016 03:21 AM
Sandy Padula and Norm Padula, JD, GRI
HomeSmart Realty West - Carlsbad, CA
Presence, Persistence & Perseverance

Generic Open House signs, and events. Very limited posssibilities.

Mar 17, 2016 02:59 AM
Kathleen Daniels, Probate & Trust Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate

Have everything ready for a buyer ... network with other agents ... see Annette Lawrence , Palm Harbor, FL 727-420-4041 comments.  I believe she naile it.

Mar 17, 2016 02:55 AM
Andy Madrid
Hawaii Coast Realty, LLC - Kailua-Kona, HI
Expertise, Professionalism, and Service

Are you talking about a pocket listing that you have no paperwork, just a seller that is open to selling at the right price; or do you have a signed listing agreement that the seller doesn't want to put in the MLS? We have documentation requirements that require seller signatures when a property is to be excluded from the MLS and/or online advertising. For the former, I always get something in writing from the homeowner/seller (even if it is an email) that they are agreeing to allow me to find them a buyer for their property.  That being said, then I network with other agents in my office and some select ones in other offices.  Put it on my website as an exclusive offering.  For the seller that has a signed agreement that just doesn't want it in the MLS then I hold a broker's open, do online marketing, FB, my sphere,....

Mar 17, 2016 02:44 AM
Barbara Todaro
RE/MAX Executive Realty - Retired - Franklin, MA
Previously Affiliated with The Todaro Team

Market the B'Jesus out of it!!!!!

Mar 17, 2016 01:59 AM
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

I would not market a pocket listing.

Mar 17, 2016 01:47 AM
Sybil Campbell
Fernandina Beach, FL
Referral Agent Amelia Island Florida

I would send out an email to agents in the MLS if that did not violate MLS rules.  If it did I would send it out to all agents in my office, company or data base.

Mar 17, 2016 01:36 AM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Make sure all appropriate forms, if you have any, are required. Network with agents in your office and people you know including your database. Think about who the target audience is. Can you do other advertising too, or is that out per your seller.

Mar 17, 2016 01:29 AM
Jeffrey Jones
AZ Home Seekers - San Tan Valley, AZ
AZ Home Seekers,

personal website, blogs, even Zillow lets you market coming soon properties manually

Mar 17, 2016 01:27 AM
Bob Crane
Woodland Management Service / Woodland Real Estate, EXP - Stevens Point, WI
Forestland Experts! 715-204-9671

Email to sphere and other agents.


Mar 17, 2016 12:33 AM
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

I tried it and it was slow compared to the MLS response (at the time)

Mar 17, 2016 12:20 AM
Jack Lewitz
Exit Strategy Realty - Evanston, IL

I do not like the concept of pocket listings. Typically pocket listings are pre-marketing a listing that is soon to be entered into the MLS and an agent is trying to stimulate interest or even an offer before it goes on the market. In your situation it seems your seller is ambivolent about selling. He seems to be saying " If you bring me a buyer I might sell". For this kind of seller I would hold off until he commits to selling or get something in writing that will make him commit more to you and pay you and a coop broker a commission if you find a buyer.

Mar 16, 2016 11:50 PM
Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Haven Express @ Keller Williams Arizona Realty

I wouldn't - unless the Seller paid an up front non-refundable retainer fee.

Mar 16, 2016 11:41 PM
Michael Setunsky
Woodbridge, VA
Your Commercial Real Estate Link to Northern VA

Peter Mohylsky Networking! Is your seller also opposed to advertising or just the MLS?

Mar 16, 2016 11:15 PM
Jeff Pearl
RE/MAX Distinctive / LIC in VA - Lovettsville, VA
Full Service Full Time Realtor

Ask the seller how they want you to market it. Blogs, post cards, flyers, networking events, facebook groups, newspaper ads, websites, etc.

Mar 16, 2016 10:49 PM
Richard Weeks
Dallas, TX
REALTOR®, Broker

In our market there are several hip pocket pages on FaceBook.  Our company has a website specific to hip pocket listings in our area.

Mar 16, 2016 10:22 PM
Susan Emo
Sotheby's International Realty Canada - Brokerage - Kingston, ON
Kingston and the 1000 Islands Area

Up here this is not classified as a "pocket listing" but instead an "Exclusive Listing" which means it is exclusive to our Brokerage.   A pocket listing is one in which no paperwork is signed and you're keeping it in mind should you hear of a Buyer that it might suit.

We take Exclusive Listings all the time because our Sellers have chosen our Brokerage to ensure they do not have to deal with other Realtors who may, or may not live up to their standards.  I explain in great detail why this may not be the best route to follow but that is their decision, not mine. 

Mar 16, 2016 10:15 PM
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

I have not had any pocket listings.

Mar 16, 2016 09:53 PM