921,504
#1. Keep yourself in line with the wishes of your broker and board. they are you biggest adversary.
#2. Get the client to sign ALL of the forms required by your broker and board. These voluminous forms are simply to ratchet up the pain for allowing this option.
#3. Have a party, now you get to show what you can REALLY do.
#4. Be aware of exactly what the homeowner is concerned about. People really will need to see the house. People will know the house is for sale. It is better if compensation is provided, but not necessary.
#5. Now do what you say you can do. FirstLook, secondary media, your lists, direct mail. EBM to community.
It is easier than you think.
-
Kathleen Daniels, Prob...
San Jose, CA
-
Bob Crane
Stevens Point, WI
-
Buzz Mackintosh
Frederick, MD
-
Becca Rasmussen
Highlands Ranch, CO
-
Peter Mohylsky, Beach ...
Miramar Beach, FL
5,104,931
I'e not done any pocket listings... but I suppose you'd have to reach out to a myriad of local agents personally who would be a source of buyers for this particular property.
-
Kathleen Daniels, Prob...
San Jose, CA
-
Buzz Mackintosh
Frederick, MD
-
Becca Rasmussen
Highlands Ranch, CO
-
John McCormack, CRS
Albuquerque, NM
-
Richard Weeks
Dallas, TX
2,220,654
We have an app for our internal company and post pocket listings that way.
-
Anthony Acosta - ALLAT...
Atlanta, GA
5,216,409
They are tricky and most boards require a seller's affidavit on file!
1,661,936
I actually talked a seller out of a pocket listing last week. He just didn't understand how it works. We had muli offers within 2 days.
3,416,038
First you need to know why they do not want to to be in the MLS. Then you can try to market around it. Such as i have a very large building with many rentals that the owner does not want in the mls or a sign as they dont want all the tenants to move out or stop paying rent. The plan is to market directly to my list of investors who most likely would purchase this property. For a single family home, this is not the best or even half way good plan to try to sell it,
-
Susan Haughton
Alexandria, VA
3,340,443
Brainstorm the kinds of possible buyers to determine the media/mediums that will best reach them.
-
Susan Haughton
Alexandria, VA
628,814
You need to do it like the good ole days. Mobilize the real estate community and show your networking skills. Find out who is working with that profile Buyer through word of mouth.
-
Susan Haughton
Alexandria, VA
11,818
There are a few ways to try:
1. Market internally within your office first. If your office doesn't have a way to bring attention to pre-mls or pocket listings, then start a "pocket listing" announcement session during your weekly meetings.
2. Facebook Groups can be a way to trade off-market listings, however these are not always available for your area. Sometimes you have to start your own and invite other agents to join.
3. Tap into your email list. You'd be surprised at how well connected you really are. Just make sure to make a nice (one-page) presentation of the home (without giving out too much information about location) as well as highlights on the area - school districts, local hangouts, recreational activities in the area, etc.
We actually built our platform, Duvora, to address this very need. We instantly connect agent's "buyer-needs" to pocket listings and vice-versa. If you have a pocket listing, you can search and pinpoint ONLY agents which have a buyer-need for your particular pocket, then reach out to them directly.
We're based in the Los Angeles market primarily, but would love a chance to speak with agents in other markets to see how we could help.
4,319,419
Peter Mohylsky may be on Zillow, if MLS is not the choice. Or Facebook Ad?
3,164,294
1,502,998
Depends on if they still want internet marketing. If so, Realtor.com is out (need the MLS for that unfortunately), but all the other sites are there. Plus, there are some sites that are dedicated to pocket listings (I forget the names off hand, they weren't effective on my last pocket listing).
1,622,432
I often market as pocket since they do repairs or cleaning and not ready to list a the moment. It is not full mass marketing, but posts and mentions here and there.
223,831
3,988,007
I can't help you here Peter. I have many listings and don't take on those that will not dive in all the way.
321,564
Social media and Facebook has a few private real estate groups. Share with all agents in office plus other agents in town that move similar property. A broker's open.
5,772,575
3,986,258
You need to find out where he will allow you to market. Print ads in my area are still big and that is where I would go.
I have a couple listing coming soon taht don't want their homes on Z and T or any other non-professional real estate site
900,128
Not allowed here, as far as I know. Sounds like it could be an "Open" listing, but you need to be properly protected. Check your local MLS, association and attorney as to how to proceed properly, legally and with minimum risk to yourself.
785,475
4,800,082
Make sure it's legal with your association. Then call agents and if the seller is willing post to social media and other real estate search sites.
763,883
Peter Mohylsky it would depend on a few things. First of all, is it under contract with me? Second, if it is not under contract am I sure they won't accept an offer and leave me out of the loop. Base upon these two questions I'd advertise as if it were an active listing even if it wasn't under contract as it is like holding an open house. There is a chance of getting buyers off the Ad.
1,725,996
3,345,091
Have everything ready for a buyer ... network with other agents ... see Annette Lawrence , Palm Harbor, FL 727-420-4041 comments. I believe she naile it.
45,957
Are you talking about a pocket listing that you have no paperwork, just a seller that is open to selling at the right price; or do you have a signed listing agreement that the seller doesn't want to put in the MLS? We have documentation requirements that require seller signatures when a property is to be excluded from the MLS and/or online advertising. For the former, I always get something in writing from the homeowner/seller (even if it is an email) that they are agreeing to allow me to find them a buyer for their property. That being said, then I network with other agents in my office and some select ones in other offices. Put it on my website as an exclusive offering. For the seller that has a signed agreement that just doesn't want it in the MLS then I hold a broker's open, do online marketing, FB, my sphere,....
5,583,278
7,836,139
1,525,616
I would send out an email to agents in the MLS if that did not violate MLS rules. If it did I would send it out to all agents in my office, company or data base.
5,049,450
Make sure all appropriate forms, if you have any, are required. Network with agents in your office and people you know including your database. Think about who the target audience is. Can you do other advertising too, or is that out per your seller.
655,940
personal website, blogs, even Zillow lets you market coming soon properties manually
6,393,584
2,781,173
292,685
I do not like the concept of pocket listings. Typically pocket listings are pre-marketing a listing that is soon to be entered into the MLS and an agent is trying to stimulate interest or even an offer before it goes on the market. In your situation it seems your seller is ambivolent about selling. He seems to be saying " If you bring me a buyer I might sell". For this kind of seller I would hold off until he commits to selling or get something in writing that will make him commit more to you and pay you and a coop broker a commission if you find a buyer.
3,071,489
I wouldn't - unless the Seller paid an up front non-refundable retainer fee.
1,466,207
Peter Mohylsky Networking! Is your seller also opposed to advertising or just the MLS?
911,338
Ask the seller how they want you to market it. Blogs, post cards, flyers, networking events, facebook groups, newspaper ads, websites, etc.
4,882,355
In our market there are several hip pocket pages on FaceBook. Our company has a website specific to hip pocket listings in our area.
1,452,819
Up here this is not classified as a "pocket listing" but instead an "Exclusive Listing" which means it is exclusive to our Brokerage. A pocket listing is one in which no paperwork is signed and you're keeping it in mind should you hear of a Buyer that it might suit.
We take Exclusive Listings all the time because our Sellers have chosen our Brokerage to ensure they do not have to deal with other Realtors who may, or may not live up to their standards. I explain in great detail why this may not be the best route to follow but that is their decision, not mine.
4,434,127