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Anthony Acosta - ALLAT...
Good morning Peter. Suggest you contact Barbara Todaro, no one does a better job with direct mail marketing.
I don't want to overload myself or saturate an area to the point of annoyance so I do 100 pieces at a time and give it a two week rollover before hitting the next area. That doesn't count regular hand to hand distributions and reloads in racks or other business locations.
DEANNA C. SMITH ...
Smith Mountain Lake, VA
It depends on the farm, of course. I never sent out less than 200. it was the bulk rate minimum with my mail handler.
It depends on the size of the farm. A
It varies depending on my target audience and the locatiuon of the property we are highlighting. Never less than 200.
Peter Mohylsky I don't farm, but when we did we consistently sent out 400 to a subdivision.
Depends on the content, subject matter.
An EBM goes to EVERYONE effected.
JL/JS goes to 50 closest.
Valuation models to those in house more than 10 years.
and so on.
NEVER to everyone because any topic that broad, broad enough to interest EVERYONE will get very little response.
Been years since I sent out direct mail.
Never less than 100 at a time, max of 300 at a time.
The neighborhood sizes range from 100 to 500.
10 a day until I've covered them all, wait 2-3 weeks and start the process all over again.
Mine is more of a "hobby farm" of my own neighborhood so I only send out about 80 pieces. I just had a neighbor ask me about my latest leter today Peter Mohylsky
A comprehensive evaluation of the farm area is done each time because postal routes are always changing.
I try to send out a minimum of 500.
I send out by EDDM route. About 600 pieces.
I send out 500 pieces every other month to a neighborhood as property value reports. There are over 2800 homes in the community, so I picked the streets where I wanted listings. It works.
Depends. Sometimes monthly
I started 38 years ago with 5-5-10!! 5 on each side of a listing and 10 across the street....from there we progressed to 500..then 1,000..then 3,000...now I do the town...7,650....
I read this question twice and I think you are asking about repetative mailings to your farm. Minimum once a month. If you list a house it should be followed up with a just sold also.
300 - 1200 depending on what and where.
My farm is about 125. I will probably start another farm area soon.
parked and reading
Last mailing I shared with an associate and we sent out 500.
It all depends on how big the neighborhood is.. 150 -200 most of the time.
200 to 500 depends. I do it regularli though.
When I did send out mail the number varied on the area.
I try to send no less than 200.
I have not sent in a long time.
Try to send to the entire neighborhood I am farming. If it is too large, concentrate on a certain niche!