I advertise on FB- We have a company facebook page. we budget a per day amount. I cannot say that we have received 1 good lead from it thus far since we have only been advertising for a week.

However, make sure you scroll through the comments your friends and family post on your page, the best leads I have recieved is involving myself in a conversation in a post. This was the most recent from a friend of mine:

"I cannot believe the 5PM rush hour traffic just to get back to the west side of town!" Me: I'm sorry! Do you feel like you need to sell your house and move? As a matter of fact as soon as I am done with school in the spring we are going to and I'll call you Steph when we get closer. Me: Thanks for that! I'm here when you need me!

This conversation was seen by her friends and family as well as my friends and family. Free advertising and everyone knows I sell homes :-)

The other one that landed me a buyer went like this: 

Hey  I have a friend selling her house MLS#....... A friend responds "Im in the market maybe I will check it out! I respond: If you need a Realtor I am ready to work for you :-) She responds: Great please call me!

Throw your services out there in a friendly way. It gets you advertising and you just never know when someone will take you up on it.

my daughter does and I always see Nestor & Katerina Gasset (katerina) advertising on facebook....you can be assured that if Katerina invests in Facebook ads, there's a good return on them..... you would be very wise to follow her on AR....that would be a good start, Praful....you could learn alot from her.... you think you learn from ME?? I don't know squat compared to what she knows....

Yes Praful I boost market reports on Face Book and have clients directly as a result of this advertising.

No, I do not. I did a short trial with another broker who managed FB adds thru a third party company. It was for home values.  What a waste of time and money. The leads were all crap.  I combed through hundreds of so called leads and nothing came of them. Many hours or time spent which is more expensive than the ads.

I would say I get a buyer or seller for every $100 I spend on Facebook. 

I do advertise, but I advertise listings, I'm not looking specifically for leads.  

I have pulled in about 80 leads to my home search site from about 10 ads and they are all looking, etc. BUT no one yet converted to a closing. So the cost for a few hundred dollars has yielded nothing...yet. Biggest return has been a big bump in people on several of my FB business pages

We don't pay for any leads, and I've heard that the return this investment is not worth it. But, I guess what ever works best for everyone is good...

Hi I personally have failed with FB marketing. I think it's important to know not every niche target market works on FB

I don't.   Maybe Noah Seidenberg can share his thoughts.  

We sure do however we also use our Facebook site as a community resource for news and events and have a hit rate of around 300 per week.  check us out at Teamevergrene on Facebook.

I do use it consistently and have converted inquiry to actual sales because of my boosted and unboosted posts. I think it works well for our little community not so sure it would work as well in Urban major populations... but it is very effective for our purposes. And really it is quite inexpensive compared to other advertising mediums.

I don't pay for Facebook advertising, but do get some occasional business from the pages, so my return is pretty good for the amount invested.

I've found more business and leads through my personal FB page from friends than from the ads I've paid for- which is zero.

Praful,

So far, I have not heard any positives.  A

I have...I've tried many ads.  My ROI has been 0.  no leads.

So far I have not found an advertising medium that has had a good roi.  Best to just stick with referral calls.

I am not a big Facebook user -- probably because I don't much like people :) and no time for social chitchat -- so I have not even considered advertising there.

These are the great ideas that I love seeing on AR. Thanks so much for keeping us motivated to excel

No I don't!

Thanks for asking the question. The responses have been mixed with a few yes, maybe, trying but not getting results to NO.  

I have a couple times, but did not see any ROI.

No, I've never had much luck with FB

Some agents are killing it on FB. There's definitly a method to thier madness.

I do not, but someone suggested it to me

I don't.

No, but we do have an office page and I put listings and public info on.  I just love free advertising.

Not yet.  I just found out my G+ friends are people who chose to work with another agent. Being not pushy they have not unfriend me. One was a lady whom I had a job interview 15 years ago said I was too technical for the technical job.

No.

I think Facebook is a component of new farming.  It is short of like the door hangers we used to leave, a way of getting people beyond your SOI to see you, and see you often.

We boost posts about new listings and open houses. Last year we had one closing that came through Facebook, but we are still new to it.

We don't advertise, but we've gotten plenty of referrals from Facebook.

On the other hand, our son just started a business and he's used advertising a little and has had tremendous return on his investment. We might be considering it soon.

Great question.  I have often wondered but never thought to just ask our members.

I think just genuine posts work a little better with most people if you just put a post up and hashtag it

It does pay off but you have to keep it in check and manage which posts you boost. 2 to 3 times a week is a good number.

No.

I have ran facebook ads and boosted posts. I brought home almost $20,000 from facebook last year from $1890 spent so roughly 1,000% ROI. You have to pay attention because sometime posts get hot and people like and respond and if you are not listening you will miss it. 

I am just getting ready to start a new advertising on facebook-where it links to the mls.  It will cost $30 quarterly.  I have done facebook ads for open houses and spent as low as $5 and as much as $20.  There was a good return on investment because several of the few people that showed up, saw the ad on facebook.  It had a better return on investment for an open house than the local newspaper.

There is no goose with golden eggs out there. 

I am not a fan of Facebook hence I do not spend money...even little time...the place is Google+ and LinkedIn...

I do. Not paid. I usually just post in the groups things like open houses, listings, etc. Considering I don't pay for it, I'm happy with the return. I usually get about 10 hits in the first day or so. I don't post as often as I should, but I'm happy with the results. And the cost. :)

Praful - I have not advertised on Facebook, but have considered it.

Basically I find it to be throwing good money after bad. There is a chance social media has jumped the shark. Many people in general are shifting back to wanting a human experience. The novelty of sitting home shopping online and never interacting with the unwashed masses of humanity has begun to run it's course. 

This is still a belly to belly, nose to nose business.

Thats my perception and experience.

Happy Selling

I do not but that doesn't mean I will not in the future. I think if I could figure out how to effectively do so I would.

Zero so far, I don't do FaceBook!

You can target locals with ads.  It's a legit marketing platform. 

ROI?  A critical factor with your ROI with any online marketing is where you are sending the traffic from the clicks. If you send the traffic to your home page it won't convert (and it is very difficult to measure ROI).

FacebookForAgents.com  -  A free 11 video course on using Facebook Ads for real estate leads.  It will help you get started with Facebook Marketing.

no, not other that posting 

Business page:  Just started this year.  We spend maybe $20 a month boosting ads, articles and listings.  In 2 months we've picked up 1 buyer so nothing spectacular as far as numbers go.

Personal page:  That's where I (Jared) get a lot of our business.  I don't do ads or advertise listings, I just interact and remind folks (often with humor) that we are Realtors.  It's been working for years.

Good Morning, similar to other responses I don't advertise on facebook but I have seen other local realtor's whose advt. pop up when I am on facebook. Great questions and responses.

I always use Facebook as part of my marketing tools.  Being on Facebook, I have generated numerous leads.  It basically keeps me in front of consumers consistently.  I also agree with Barbara Todaro about following Katerina Gasset.  She is very knowledgeable and a good person to learn from.

 No, I do not. I do not do Facebook because I do not have the time.

Good morning Praful. I do not, but have a new project that I will do this type of marketing, but definitely not for my mortgage practice.