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Rainmaker
5,536,664
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Peter,

We have written many posts about that subject.  Good marketing is based on both psychographics and demographics.  It should be weighed more towards psychographics, because each marketplace is so unique.  In our  SB population which includes the smaller cities, we have distinct psychographics,  What works in one community is thought of as pretentious and showy.  One of our wealthiest communities is the complete opposite of that...It really has to be studied.  A

Feb 06, 2016 09:00 AM
Ambassador
4,312,753
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Peter Mohylsky that's one of the reasons why I really love AR!

Feb 06, 2016 02:07 PM
Rainmaker
4,177,057
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

I liked Candice A. Donofrio comment think it is the most relevant!

Feb 06, 2016 11:29 AM
Rainmaker
1,381,673
Ryan Huggins - Thousand Oaks, CA
https://HugginsHomes.com - Thousand Oaks, CA
Residential Real Estate and Investment Properties

Before I read the blog on it, I thought it was pictures from the movie Psycho...

Feb 06, 2016 10:03 AM
Rainmaker
1,231,599
Mary Yonkers
Alan Kells School of Real Estate/Howard Hanna Real Estate - Erie, PA
Erie/PA Real Estate Instructor

One of our CE topics.

Feb 06, 2016 08:24 AM
Ambassador
3,038,741
Kathleen Daniels, Probate & Trust Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate

My guess would be the psychology of marketing ... know your target market and market to who they are.

Feb 07, 2016 06:59 AM
Rainmaker
819,217
Olga Simoncelli
Veritas Prime, LLC dba Veritas Prime Real Estate - New Fairfield, CT
CONSULTANT, Real Estate Services & Risk Management

Basically, it's a marketing technique trying to double-guess or predict the behavior of a particular sector of the population based on past trends and hence target them accordingly.

Feb 06, 2016 11:42 PM
Ambassador
3,986,660
Debbie Reynolds, C21 Platinum Properties
Platinum Properties- (931)771-9070 - Clarksville, TN
The Dedicated Clarksville TN Realtor-(931)320-6730

It is something I watch very closely in my marketplace and can differ in each area of town. I am always asking questions to see what motivates people to buy and why they like one type of home or neighborhood over another.

Feb 06, 2016 11:27 AM
Rainmaker
889,245
Candice A. Donofrio
Next Wave RE Investments LLC Bullhead City AZ Commercial RE Broker - Fort Mohave, AZ
928-201-4BHC (4242) call/text

Yes, it is a step beyond demographics--the personality of a neighborhood or community; their shopping habits, spending habits, products and services they use, lifestyle. We run Tapestry Lifestyle Segmentation with demos for clients.

Feb 06, 2016 08:28 AM
Ambassador
5,367,176
Bob Crane
Woodland Management Service / Woodland Real Estate, EXP - Stevens Point, WI
Forestland Experts! 715-204-9671

Christina Hayes really knows this topic.

May 08, 2019 06:49 PM
Rainmaker
6,555,084
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

I like the answer provided by Christina Hayes

Feb 07, 2016 03:42 AM
Rainmaker
1,157,485
FN LN
Toronto, ON

Not familiar with this term.

Feb 06, 2016 10:45 PM
Rainmaker
2,020,450
Michael J. Perry
KW Elite - Lancaster, PA
Lancaster, PA Relo Specialist

I've used this my entire real estate life, BUT never knew to call it this !!!

Til now !

Feb 06, 2016 10:21 PM
Rainmaker
4,167,427
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Psychographics is a great study of the "why", which when understood makes your job easier. Need the "who" of demographics first!

Feb 06, 2016 09:38 PM
Ambassador
2,759,387
TeamCHI - Complete Home Inspections, Inc.
Complete Home Inspections, Inc. - Brentwood, TN
Home Inspectons - Nashville, TN area - 615.661.029

I gear most of my marketing towards psychotropics. There is a huge difference.

Feb 06, 2016 05:17 PM
Ambassador
4,561,179
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Psycholographics, sd I understand, are really key to understanding behavior, the reasons for why you are doing what you are doing - buying a home, etc.

Off to read

Feb 06, 2016 01:39 PM
Rainmaker
1,149,634
Sam Shueh
(408) 425-1601 - San Jose, CA
mba, cdpe, reopro, pe

realtors can tell and analyze people they talk to.

A  Ready lets go

B  Qualified ready

C  Have interest, would like to sell/buy at their price

D fico <500 type

F  don't waste your time

Feb 06, 2016 12:32 PM
Ambassador
3,722,438
Patricia Kennedy
RLAH Real Estate - Washington, DC
Home in the Capital

It refers to why a person is taking a particulat action, rather than who that person is (demographics).

Feb 06, 2016 11:29 AM