Reputation and the agents in the brokerage.  I need to be surrounded by quality.  And I hate it when brokers talk to me only about money and splits.  If you are good in this business, you can make enough money anywhere.

That is provides the services I need at an appropriate price.

Fathom Realty Recruiter - split of commission is as much important as  the company culture, training and support.

If you are new to business, training is more important.

One of the most important things I look for at a new brokerage is whether the Broker or Manager is a "competing" Broker.  That's always important to know but many fail to consider.

Commission, office location, training and availability of support.  

Reputation, training and supp

support, education and mentoring

location, web presence and tech

It depends on the level of experience of the agent:

For new agents the most important thing is: Training and mentorship.
For experienced agents: Non-competing broker and generous commission. 

Reputation and business success.

A brokerage where you will feel comfortable, get support and training and where the managing broker does not compete against you.

A big KW in their logo.

How much does the broker want to see you succeed in the business?

The Brokers reputation & ethics.

Well I am very happy at Keller Williams and would never leave. However what I was looking for was a strong sense of teamwork and people that were looking to help and communicate with me to better my real estate skills. Because after all wouldnt that be the reason you were looking for a new brokerage in the first place? I found at that and more at KW and would recommend this brokerage to everyone!

parked and reading

When Realtors call wanting to join me I've been told it's my reputation.  I take that as a high compliment.

Reputation, experience of agents, management history and style, support services, managing brokers who are not selling and in competition with me. It's the whole package and not just one thing.

Things the offer that all the others charge for, a great training program and a friendly atmosphere.

If you are a new agent you will be looking for different things than a more seasoned agent. I personally like to see what the office offers me in exchange for a portion of my commission. The company I work for now offers profit sharing. 

Agents have different needs based on the maturity of their business.

A newbie, like a FSBO, hasn't a clue. That's where the money is.

Three year or averaging 15 transitions a year...important to them is growing business efficiently.

Over six years. they want to keep MORE of their money. They know they don't really need or rely on the broker.

Is your intent to start a new-agent day care or build a business recruiting agents with skill and experience? Hopefully you want the latter. Show them how you can elevate them from agents to transaction architects. That means you know more that two marketing strategies and more than five ways to finance a home purchase.

http://activerain.com/blogsview/2422482/are-you-and-your-office-a-match-

Commission splits and office fees.  I don't look for rah rah from a brokerage.