BILL CHERRY, Broker & Wealth Coach (Bill Cherry, Realtor)

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Debbie Reynolds, C21 Platinum Properties
Platinum Properties- (931)771-9070 - Clarksville, TN
The Dedicated Clarksville TN Realtor-(931)320-6730

I helped run the advertising department in my company for a dozen years and realize the vast amounts of money it costs to advertise. It also has to be target markeitng with a tracking system in place to see what is working. Agents all tend to think the broker should spend more on advertising but the truth is it will probably not bring in more business.

Dec 01, 2015 12:14 PM
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Jeff Pearl
RE/MAX Distinctive / LIC in VA - Lovettsville, VA
Full Service Full Time Realtor

Makes sense, but I doubt if many brokers will do it. If I were a broker, I would build each agent their own wordpress site that is theirs to keep even if they switch to another broker. I would advertise to try and generate leads for them. I would keep a small office with sufficient parking. Many ways to spend that money instead of wasting it on un used office space.

Dec 01, 2015 07:48 AM
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Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Show me the money!   

Dec 01, 2015 03:45 AM
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Barbara Todaro
RE/MAX Executive Realty - Retired - Franklin, MA
Previously Affiliated with The Todaro Team

I would rather market the agents who have hired me to market them and not the office....I need our phones to ring, not the front desk....

Dec 01, 2015 03:16 AM
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Sybil Campbell
Fernandina Beach, FL
Referral Agent Amelia Island Florida

Our office has already done that and many of the agents don't have office space or an assigned desk.

Dec 01, 2015 02:40 AM
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Michael Setunsky
Woodbridge, VA
Your Commercial Real Estate Link to Northern VA

BILL CHERRY Yes, if the advertising is pointed towards the agents.

Dec 01, 2015 01:46 AM
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Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
The right Charlotte REALTOR!

I love this idea, BILL CHERRY - and not just "yes" but, Hell Yeah!!  LOL 

Dec 11, 2016 01:21 PM
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Bob Crane
Woodland Management Service / Woodland Real Estate, EXP - Stevens Point, WI
Forestland Experts! 715-204-9671

Bill, I read your question and thought you were getting ready to sell something to me.

But convincing your broker to adjust how they spend their money sounds better.

 

Dec 02, 2015 01:28 PM
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Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Haven Express @ Keller Williams Arizona Realty

Perhaps on radio advertising?

Dec 01, 2015 11:23 PM
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Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

Yes.

Dec 01, 2015 10:10 PM
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Richard Weeks
Dallas, TX
REALTOR®, Broker

More and more are going to virtual.

Dec 01, 2015 10:05 PM
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Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

Not especially... very few of our agents work from the office to begin with, so it's not overly large. And if advertising is for the company, I don't know how much it would benefit me personally. It's just insitutional marketing.

Dec 01, 2015 09:48 PM
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TeamCHI - Complete Home Inspections, Inc.
Complete Home Inspections, Inc. - Brentwood, TN
Home Inspectons - Nashville, TN area - 615.661.029

 Good Wednesday morning Bill. Who wouldn't be?

Dec 01, 2015 05:28 PM
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Linda Guess
Keller Williams Tri-Lakes Branson, MO - Branson, MO
Branson area real estate sales.

That sounds reasonable to me. 

Dec 01, 2015 02:54 PM
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Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

BILL CHERRY I'd say, why not?

Dec 01, 2015 01:59 PM
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Gary Coles (International Referrals)
Venture Realty International - Las Vegas, NV
Latin America Real Estate

I think it can be a good idea

Dec 01, 2015 12:06 PM
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Evelyn Johnston
Friends & Neighbors Real Estate - Elkhart, IN
The People You Know, Like and Trust!

You could only do that if you are currently leasing said space.

Dec 01, 2015 11:40 AM
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Lise Howe
Keller Williams Capital Properties - Washington, DC
Assoc. Broker in DC, MD, VA and attorney in DC

of course

Dec 01, 2015 10:42 AM
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Debbie Laity
Cedaredge Land Company - Cedaredge, CO
Your Real Estate Resource for Delta County, CO

I think that sounds like a very progressive idea. I like it. I would want to have a say in where those advertising dollars were spent, though. 

Dec 01, 2015 09:36 AM
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Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • Green • GRI • HAFA • PSC Calabasas CA

It is up to a broker/owner to decide. Even when I worked in an office of almost 300 agents, rarely any agents were in the office. It did look like a waste if huge space. 

Dec 01, 2015 07:15 AM
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William Feela
WHISPERING PINES REALTY - North Branch, MN
Realtor, Whispering Pines Realty 651-674-5999 No.

I am careful of how I advertise...16+ years in retail taught me that

Dec 01, 2015 06:41 AM
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Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

It is for me.

Dec 01, 2015 06:38 AM
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Kathleen Luiten
Resort and Second-Home Specialist - Princeville, HI
Kauai Luxury Ocean Home Sales

Our office is standing room only when we have office meetings. Good location for walk in traffic here on Kauai is some of our best "advertising". 

I agree that large offices are often dinosaurs, especially now that most of us have a computer in our pocket or purse.

Dec 01, 2015 05:22 AM
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Spirit Messingham
Tierra Antigua Realty - Tucson, AZ
Third Generation Full-Time Realtor® 520 471-6900

Of course I would :)

Dec 01, 2015 04:32 AM
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Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

We have no extra space in our office, Bill.  Otherwise it would be a fine idea.

Dec 01, 2015 04:27 AM
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Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ

 Bill,

This is a SUPER idea and can be incredibility beneficial to agents within that office.  Of course, every suggestion will stimulate the 'nay' sayers.

The challenge will be a fair, equitable and TRANSPARENT means of distribution. It is not rocket science....and the idea WILL produce the result EVERY agent wants.

It is important to keep agent abreast of marketing initiatives to allow sufficient lead time to sync the message to their farm.

PLEASE, Please, please do not think an ad in the newspaper or an ad recruiting agents count in this advertising..

Dec 01, 2015 03:42 AM
Rainmaker
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BILL CHERRY
Bill Cherry, Realtor - Dallas, TX
Broker & Wealth Coach

I suppose my point is that some offices spaces are enormous in size, and have become dinosaurs.  Agents are paying for their prorata portion of the office spaces that is not being used.  Wnat if that money could be  redirected toward methods of office recognition? 

Dec 01, 2015 02:03 AM
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Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Bill,

I do think it is a good idea, providing the advertising is done right  A.

Dec 01, 2015 01:40 AM