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Sold 4, listed 2 from FB this year. To be honest it's mostly from Debbie's personal page. She works FB, staying in touch with our data base. Our business page doubled this year as well. We don't pay for anything on FB.
Tamra Lee Ulmer
John McCormack, CRS
Facebook gets in front of those that are your audience and if used correctly will be a very effective advertising tool.
It's great for keeping up to date with my extended family and friends. That's all I really use it for.
My FB business page hasn't done anything for me. I was very active with it for over a year, and now I don't do much with it. I suppose I should try again, but there are other things I want to spend my time on.
I have not heard that it creates sales, which is what we all want. A
works for me
YES! In fact, just got a listing today from FB!!! Being out there with your friends...their other friends and co-workers see what you do and will eventually call when they're ready to buy or sell!
It depends on your demographic. My client is average 55+ and that age group doesn't tend to be too active on social media beyond Facebook. I also find the baby boomers are more private and even after an uber succesful and happy closing may not want to connect on social media.
We have seen a lot of succes with social media in general. I feel like it is an important tool in the real estate sector especially if you are dealing with foreign buyers-like I do. We get feedback from Facebook as well.
My facebook business page has very little feedback. I'm working on a new page for a different area. People read and like some post. Have gotten a few pieces of business in the past year. It's just not as active as I would like.
I get some traction, but not much yet. Still a new site.
I have never had any success with advertising, but do see some success with social media. Though most of our clients come from word of mouth.
I think John McCormack is the only one making money off Facebook. I think I will try to hire his Debbie away from him!
John McCormack, CRS
I do not have a facebook business page.
Of course it does.
Unless one believe those on Facebook do not shelter under a roof or buy any durable goods, soft goods or consumables.
The most frequently occurring issue with those failing in results through their Facebook presence is the agents purpose does not align with their message. If, as some suggest, Facebook is about being social...the goal has been achieved before you start. No Goal, No Purpose, No results.
I wrote a little ditty on this yesterday.
Good morning Tamra. I do no advertising, but all my blogging efforts bring a steady stream of prospective clients to my website and that is when it is time for me to take over.
I do not do FB.
Tamra Lee Ulmer - I am sure presence in Social Media does help our business.
I don't think it has a big impact.
Yes, I just have to get better at it, but it is a great tool.
I do very little social media but what I do I do well so it works
Yes, I have received business from Facebook.
Isn't the whole point of social media— to be social?. That means actively engaging with your clients or potential clients, talking with them, answering their questions, asking them about their lives, their plans, their goals.
From what I see, 95% of the realtor population view social media as a wall for them to throw their s**t against just to see what sticks. I have rarely ever come across a FB or twitter feed where a realtor was actively conversing or socializing with their followers.
Facebook puts your name and picture in front of prospects but a good percentage of real estate pages have less than desirable results.
Not the ROI I was looking for business wise but I do enjoy connecting with family and friends. However my daughter has seen some results with Gen X in her networking circles.
I market heavily on my Fb page but have received very little biz from it. Although a past customer that follows did refer a buyer to me last week.
I continue mainly bc it's free and I spend less than an hour a week on it. I schedule posts a month or two in advance and like to keep it at about 50 in que. This way if I get busy then I know its still working for me.
The key is getting local followers (I have about 300 now). I would like to get my the the local LIKES up to about 3k which would be a really nice book of potential business. To get there, I basically self promote it on local community pages and by liking post under the that account.
This is marketing that you should do late at night or early in the morning. Don't spend tons of time on it bc there are many other much more productive marking strategies that you should be doing.