I'd cash them in, become a millionaire and not have to worry about securing listings ever again. 

But, to answer your real question; I'd probably use them as some sort of "RESPA friendly" prize or reward for attending my open houses and or home seller seminars. I certainly wouldn't randomly distribute them out like a sprinkler. I'd have targeted audiences for their distribution over time. You don't need to unload them in one shot. They'd be attendance-makers for me and maybe thank you rewards for referrals; after all they only cost $1-$2 each, which is withing RESPA guidelines. Just thinking out loud here.

I don't know...this wouldn't be something that I would do and feel good about. 

I've always learned that lotteries are a tax on the poor and those bad at math.  This would not be a match w/ my target which is generally wealthier and both know the gambling fallacy and don't need the money.  But that's just the cynical New Yorker in me.  I suppose it can work better in less well of neighborhoods and retired neighborhoods.

If I had to participate in that ( I don't like that idea) I would use them for drawings to direct people to open house events.... and I agree with scratching all of them and cashing the winners in myself!!!

Include them in a mailer to your farm area or attach them to door hangers.

As I stated in my previous posts, you use them as "icebreakers" to start a personal conversation and gather data on who might be willing to list their properties right now, or later on down the road. You're giving something of value in exchange for (their personal information) something of value. In other words, you're mining your gold mine. 

Tony,

This strategy was tried by one of the building complexes in Los Angeles.  Every agent in their immediate viscinity received a card with a lottery ticket in them.  The mailing list was about 1000.  I did not think their money was well spent, and many of our colleagues simply threw out the first class stamped envelope without opening it.  I opened mine, and it was the scratch variety=zero, and threw it out.  I don't remember the building complex either.  Again, maybe it will work in some areas, I would really study the market place, before I did this.  A

Personally, I don't think lottery tickets is a good marketing strategy for securing listings --- I don't think I want an image of a one-in-a-million shot when they choose me to represent them in the sale of their home.

I don't believe that I would do this type of promotion. Honestly, if it took me giving them a lottery ticket for $1000 to get them to hire me, why would I work with them?

First 1,000 people that go to your Home Valuation site and register for a FREE valuation receive a lottery ticket absolutely FREE!

You can check out my personal valuation site here. If you don't already have one, I suggest you start one right away.

Good morning, Tony and Suzanne Marriott, Associate Brokers ,
I think Thomas J. Nelson, Realtor has given a great answer.  Do not randomly distribute them but use them as bait...  He called them "attendance makers".  

They need to sign up and receive 1. If they give out phone #, they get the second ticket etc.

Sam 

So many ways to burn money in this business, this may not be as bad as some of them, or it may be.

If I could afford to, I'd hire a few teenagers to pass them out to farm areas with my contact information.

Good morning Tony and Suzanne Marriott, Associate Brokers. I know many use things like lottery tickets, but it is not something I would be doing. In the mortgage business, that would be a violation.

Tony and Suzanne Marriott, Associate Brokers I used to send scratch lottery tickets to Internet leads.

And as I am thinking loud - I should have said --

It's a matter of chance to win a lottery. You are guaranteed to win when you hire Praful Thakkar.... 

Probably hand out one per house at as a door knocker.  If you get an appointment, give them 5.  10 if they list at your price.

Taht sounds like to much of a gimick for my taste

We often give away prizes on social media for people to "share" our listings.  I would give away 10 lottery tickets to every person that shared our listing on FB or Twitter, and use that to show the potential sellers how much coverage we're getting on their listings.  

One one of our recent higher end listings, we ended up getting over 10,000 shares using a similar method.  It's all about leverage.  

I would knock on doors and give it those who opened the door.