Spam prevention
Ambassador
4,315,625
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Michael Thacker - Louisville Realtor landing page should be 'stand-alone' and not on your website.

The idea is to capture the lead using landing page and send the potential lead to your site with strong call-to-action.

One can easily create the landing page - I do have a few and may be, I should write a post about how easy it is to create one!

Nov 23, 2015 05:14 AM
Rainmaker
2,007,235
Lise Howe
Keller Williams Capital Properties - Washington, DC
Assoc. Broker in DC, MD, VA and attorney in DC

I am trying to sort this out. 

Nov 22, 2015 09:18 PM
Rainmaker
912,465
Troy Erickson AZ Realtor (602) 295-6807
Good Company Real Estate - Chandler, AZ
Your Chandler, Ahwatukee, and East Valley Realtor

Michael - This is something that I am working on as we speak. I am not using a service, but am in the process of creating landing pages and lead capture pages that will correspond with my marketing efforts.

Nov 23, 2015 01:50 PM
Ambassador
3,888,131
Paul S. Henderson, REALTOR®, CRS
Fathom Realty Washington LLC - Tacoma, WA
South Puget Sound Washington Agent/Broker!

A work in progress Michael Thacker - Louisville Realtor 

Nov 23, 2015 05:53 AM
Rainmaker
4,799,651
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

Depending on your definition of a landing page, yes, I have a number of them on my site as well as some stand alone pages.

Nov 23, 2015 04:29 AM
Rainmaker
1,413,374
Ryan Huggins - Thousand Oaks, CA
https://HugginsHomes.com - Thousand Oaks, CA
Residential Real Estate and Investment Properties

No lead capture pages yet.  Like Ronald says, any page they arrive on is a landing page.  For postings online, I use specially crafted URLs with UTM codes (source="Active Raid", Medium="", campaign="Listing Address") and then cloak it all in a URL shortener so it comes out as hugginshomes.com/1k23v   My Google Analytics tracks the campaign and the source to see which are giving the best bang for the buck.

 

I'm researching some lead capture tech that will pop up on my listing pages after a certain time period, but nothing I'm in love with yet.  Found some free ebooks through the state recently that I may give out in exchange for emails.

 

I'm also playing with getting names and emails for everyone who walks in to an open house.  Add them to a mailing list in exchange for an entry to win a gift card of their choice.  Winner will be notified by email, so they have to provide a valid address and confirm subscription to the mailing list.  Still working out the tech behind it and what I want on the signup form and how best to do the form (my website, MailChimp app on a tablet, ???).

Nov 23, 2015 03:50 AM
Ambassador
5,612,369
Bob Crane
Woodland Management Service / Woodland Real Estate, EXP - Stevens Point, WI
Forestland Experts! 715-204-9671

Mine just sends me an email, though few ever find me from this, most just call.

 

Nov 23, 2015 03:46 AM
Ambassador
1,598,336
John McCormack, CRS
Albuquerque Homes Realty - Albuquerque, NM
Honesty, Integrity, Results, Experienced. HIRE Me!

Looks like Ronald Gombach has this one. Thanks Ron! 

Nov 23, 2015 12:12 AM
Rainmaker
5,764,561
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Michael,

I would suggest that you work with a proven expert in this field, and there are many.  What works in one area of the US fails miserably in another area. Someone who understands that will be able to research (yes it requires research) and help you out.  A

Nov 22, 2015 11:59 PM
Rainmaker
3,070,584
Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Haven Express @ Keller Williams Arizona Realty

In the works...

Nov 22, 2015 11:45 PM
Rainer
90,555
Val Evans
Scottsdale, AZ

Realtors who have a firm grasp of internet marketing rarely use landing pages. They use individual URL/websites which are internally integrated into their CRM's to track their marketing efforts from initial client contact all the way through close of escrow. 

Nov 22, 2015 11:43 PM
Rainmaker
908,413
Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ

I use both.

It is my understanding that the website is about validation and the heavy lifting is done by "landing pages."

Added pages have not provided the graphics agility a landing page requires which compels me  to use other low cost providers.

Nov 22, 2015 10:20 PM
Rainmaker
4,433,809
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

We have a Re/max web site. 

Nov 22, 2015 08:38 PM