I would say it won't be "undesirable" to everyone!  Be honest in your presentation of what it does have to offer -  the worst thing is to over embellish and disappoint buyers who took the time to visit.  There is something for everyone out there -  that's the fun part!

if it is undesireable , price it accordingly. 2) paint a visual picture of what it could be. what is undesireable about it

It is likely to be desirable to somebody, find them.

Susan Emo  nailed this one!

 Good Thursday morning Brooklynn. I like Mike's answer.

Brooklynn - Look for something that is unique, or that the plot can be used for, and price it right/accordingly. Ask your broker or other agents in your office for any suggestions, as they may have more experience working with the type of property like the one you have for sale.

Have a really outstanding commission rate on it and price it to sell and it will get lots of attention.

I have a few of these types of acreage parcels listed now. They are priced to sell and the owner will even consider owner carry terms. Overall, though, it's the pricing that is getting the properties the attention. 

Brooklynn Shull A plot of land takes time to sell. Make sure you market it for its highest and best use and be persistent. There is a buyer for every property.

Brooklyn,

I heartily agree with .  She said perfectly!  In real you soon find out that there is tush for every seat! A

You need to pin point the profile Buyer, everything will sell for the right price!

Just tell the truth.  And price it accordingly.

 An undesirable plot in my coastal community does not represent sufficient revenue to merit anything beyond traditional exposure.

HOWEVER:
If the builders or developer with whom I work have expressed past interest, I would take a 30 day listing and let the right folks know about it. I would also contact other commercial agents in the area if not restricted to residential and, of course, the neighbors. 

Give it to  someone else to list.

I would not have taken the listing if I did not think I could have a reasonable chance of selling it. Sometimes you just have to say NO or have a price SO good it make the NO change to a "yes I will buy at that price"