Nattalie de la Mothe, Selling Atlanta Homes like a Boss (Maximum One Greater Atlanta Realtors)

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Rainmaker
212,655
Stefan Winter
Real Estate in IL & NV | Owner of Real Estate Web Tech | Daily Vlogger - Las Vegas, NV
Owner - Winter Group & Real Estate Web Tech

My big advice is do not purchase any leads no matter how good it sounds from a company, invest anything you want into learning and education. If you want to built a fancy website, buy a course that teaches you wordpress, if you want to do Google Ads, Google actually has free training to become a AdSense guru. Time is the biggest investment, but it will save you thousands, and make you a better business owner.

Oct 30, 2015 04:32 AM
Rainmaker
864,258
Les & Sarah Oswald
Realty One Group - Eastvale, CA
Broker, Realtor and Investor

For the first 6 month, it is going to be tough and difficult. Door knock and introduce yourself as the new agent to your farm. Hand out newsletter that you can print for free from your home warranty or title companies. Attend local board meetings, investors meetups, and do lots of open houses. Social media is the new marketing....so blog away. Network on FB, twitter and LinkedIn, and Pinterest. It really has nothing to do with how much you allocate toward your marketing. It is all in your consistent action plan. Good luck!

Oct 30, 2015 02:42 AM
Rainmaker
868,379
Candice A. Donofrio
Next Wave RE Investments LLC Bullhead City AZ Commercial RE Broker - Fort Mohave, AZ
928-201-4BHC (4242) call/text

Nattalie, start a Facebook page for the first community you want to sell in. Take a million pictures and post them, attend any neighborhood events, then report on them. Post informative, regular content. Become versed in their HOA information inside and out. Cost: ZERO
For your 200-300 monthly budget . . . EVERY time you sell something, send out postcards to the neighborhood letting them know. Nothing succeeds like success.

Oct 30, 2015 06:26 AM
Rainmaker
868,991
Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ

 Nattalie Cornwall your situation is not uncommon, and familiar to all of us.

BIGGEST BANG for your buck? Clearly those things you can do that cost no dollars yield INFINITE return...in other words, a really BIG BANG.

Experienced agents send newbies out on the freebie missions entirely unprepared. If someone opens the door or walks over the threshold,...What in the world are you going babble about that has any relevance to that person?  "What's your home worth?" just does not get the job done.

So...

STEP ONE is understanding "What do you have to talk about that anyone wants to listen to?" (some suggestions are coming)

STEP TWO, what of those things delineate you from the vast sea of smiley faces that compete with you?

NOW, you have something to talk about that the hearer is able to hear.

What I have found is EMPOWERING the home seller and home buyer with access to the CIS Score to be a delineating factor. You may find that any set of information that is not directly associated with current listing and market trends (smiley face programs) will distinguish you. (note: there was two suggestions for something to talk about)

For you today, plan to snag a few qualified open houses. Crunch the data exactly like you see in my Market Reports seen on AR. Then purpose your open house to enroll BUYERS. Buyer Elite Plan (a loyalty program) and First Look option (a benefits program)  have proven effective in getting buyers to self-select.

Of course you may not have any of the plans I have mentioned. 

The biggest bang comes from knowing how you have defined your business within your plan and focusing your efforts to achieve your goals. Without a plan you can not know you are lost until you run out of money.

With a plan you can identify those who have self-selected to be candidates in your value proposition and respond like..... "Did you know," you begin, "that the First Look' option allows you to see homes before they come on the market? Would that not give you a great advantage?" you ask the open house visitor who has raised their hand.

OF course if you choose the FIRST LOOK value proposition, introduce yourself to other 'First Look' participants so you can have inventory with which to work that no one knows about. 

Oct 30, 2015 03:53 AM
Rainer
352,776
Teri Pacitto
Compass - Westlake Village, CA
Real Estate, Your Style...Your Home...My Specialty

Get your face on all social media and be consistent in using and your message.  Don't autopost anything and be real.  Learn the inventory and the neighborhoods well.  Create your own real estate message to deliver when asked about the local market.  Talk to everyone you know and let them know what you do.  It's a process that can take time so be consistent in your endeavors, follow your business plan and don't think about how much money you need to put into the business to succeed but how much of your time and effort to get your name out.   

Oct 30, 2015 05:50 AM
Rainmaker
895,688
Shanna Day Team Leader AZ & UT - Call 480-415-7616
Keller Williams Realty EV (AZ) & Keller Williams SLC (UT) - Mesa, AZ
Top 0.33 percent of 39,000 Realtors in our MLS

Active Rain is an awesome investment - learn from the best of the best here.  Blog, and post from here to all your social media sites.   It's so fun going to events ie., weddings, graduations etc. and people say, "Hey, you're all over the internet!"   Thanks Active Rain!  

Oct 30, 2015 05:10 AM
Rainmaker
562,273
Mark Don McInnes, Sandpoint
Sandpoint Realty LLC - Sandpoint, ID
North Idaho Real Estate - 208-255.6227

Hello Natalie.  Many good answers here.  I put education at the top along with person to person calls.  Whether phone or actually in person.  As someone said it is where someone is comfortable.  DO NOT buy in on the constant ads telling how easy this will be to be on top is used.  This IS NOT an easy business.  One must actually work, be committed, be consistant, and constantly learning.  If you have someone in your office that you see as successful ask if you might spend a little time with them to be mentored.  Just the fact you are here and not afraid to ASK gives me a hint you will do well as long as you do not expect it to happen over night.  Make it a safe and fun weekend.  Best to your success.  Mark

Oct 30, 2015 10:06 AM
Rainmaker
389,743
Julie A. Black
KAUAI DREAMS REALTY Kauai Real Property Specialist - Kapaa, HI
CLHMS, CRS, GRI, Realtor, Broker

1.Blogging is cheap, free on some sites. 

2. Craigslist is free for appropriate listings. If you have permision of a listng agent in your office, advertise their listing

3. Facebook posts. You can boost for $5.00

4. Instagram & other social media sites.

5. MailChimp  for email blasts (free).

6. Postal Newsletters to a targeted market area.

You go girl. 

Oct 30, 2015 09:59 AM
Rainmaker
634,272
Kathleen Luiten
Resort and Second-Home Specialist - Princeville, HI
Kauai Luxury Ocean Home Sales

Don't buy leads, don't spend much on a fancy website (but do get one if your company doesn't provide one), do invest in networking with sphere-of-influence and community groups (pick a couple that interest you and get involved, letting people know you are an agent). Ask a few very successful agents in your area if mailings work for them. If they say no, believe them and don't bother. If the answer is yes do small, targeted mailings with frequent touches and keep it up. It can take 12+ touches to become a familiar name wherever you farm.

Oct 30, 2015 07:02 AM
Rainmaker
3,069,684
Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Haven Express @ Keller Williams Arizona Realty

#1 - Create a business plan.  That will include the answer to your questions.

Oct 30, 2015 03:38 AM
Rainmaker
1,135,987
Sam Shueh
(408) 425-1601 - San Jose, CA
mba, cdpe, reopro, pe

If you can spare $200 a month you can get get a farm started. Smart ones focus on condos etc instead of bigger homes where you can walk through and bulk mailing.  If you do it right you may get calls as short as 3 months for listings.  Another is knock on apts for buyers. Beware of restrictions....  

Oct 30, 2015 02:20 AM
Rainmaker
2,610,400
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

The ActiveRain membership and what it buys is a very good start little Ms. Nattalie Cornwall 

Oct 30, 2015 01:27 AM
Ambassador
3,986,518
Debbie Reynolds, C21 Platinum Properties
Platinum Properties- (931)771-9070 - Clarksville, TN
The Dedicated Clarksville TN Realtor-(931)320-6730

I suggest to get your social media channels cranked up and get a good webpage and CRM that will capture leads. Don't get sucked into buying leads but hit the pavement and meet people and ask for business. Get names, numbers and emails and add them to your datatbase. Stay in touch and before you know it your business will grow.

Oct 31, 2015 11:07 AM
Rainmaker
1,361,528
Ryan Huggins - Thousand Oaks, CA
https://HugginsHomes.com - Thousand Oaks, CA
Residential Real Estate and Investment Properties

For my two cents, all of my listings and potential listings have been from my sphere of influence.

 

The best investment you can make is to get your own personal website and market that on your cards, etc.

 

Do the free stuff too.  Get the realtor.com profile, the zillow and trulia profiles.  Just don't fall for the paid leads they'll try and sell you... they're never worth the money.  Advertise where it is free or low cost.  Blog as an expert*, because guess what... you are one!.  Door knock, offer to hold open houses for other agents.  I had one agent call me from 20 miles east of me trying to hold one of my listings 20 miles west of me open.  It was a hot listing.  I denied it because I was doing one there already, but my brokerage has worked with other agents in the past and they've gotten buyers and a listing from it.

 

* Legal definition of an expert: "One who knows more about a subject than the common person."  As a realtor, that means you are an expert.

Oct 30, 2015 03:56 PM
Rainer
3,485
David Soles
C-21 The Darby- Rogers Company - Lake City, FL
Making Dreams A Reality In The Sunshine State

Good Evening Ms. Cornwall, A good starting marketing budget for a newbie would already be the investment you have made in yourself...to become a realtor, congratulations! Now some of the resources offering the biggest bang for the dollar would be everyone in your office. Those especially with the most experience. Never be afraid to ask for help, better still, guidance. Seek out a mentor, then listen and learn...

Oct 30, 2015 09:35 AM
Rainer
19,007
Peter ReJune
United Realty Group - Palm Beach Gardens, FL
Trusted for Service, Respected for Results

Start with doing the basics first:

1-1000 business cards then make a list of everybody you know, met, use services, etc. Contact every single person on the list, and let them know your in the real estate business  and would like them to think of you aqnd refer you everytime a converstaion comes up about buying and or selling a property. Give them more then a few cards for them to have to hand out. be sure to keep good records of everybody you contacted.

2- Walk to every home in your neighborhood and let them know your in real estate, hand out cards, print some helpful flyers.

3-Everybody you meet, make sure you let them know your in real estate and hand them your card and if you can get there card.

4- Leran how to do open houses and then do one every weekend for agents in your office. Not only will you learn from listening to what other agents talk about with their clients but you will also get to talk with potentuial buyers who if they come alone will be your client.

5- When you do open houses canvas the neighborhood the day before letting everybody know about your open house and leave a flyer for them. 

These are great ways to build your confidence, your customer database and your knowledge of real estate and do it without spending a whole lot of money. Its also a great way to create business that will result in commissions. 

Oct 30, 2015 06:58 AM
Rainer
27,191
Mandi Null
Friends & Neighbors Real Estate - Elkhart, IN

Buffini CRM Pro Buffini & Company  is $140 per month (this is what our office has paid since joining so I can not say if there has been a price increase or decrease). It is a fantastic program and it's excellence exceeds the price! Each month we receive a valuable printed flier with great information for home buyers, sellers, and prospects; audio CD with information to help your marketing and referral business; cards and envelopes to send notes to all your clients; and referral stickers to use for letters and pop-bys. There is also an email that goes with the monthly flier that you send out for your email campaign. The program tracks your marketing, gives you a detailed list of where you are spending your time, it prompts you to accomplish marketing tasks such as calls and visits and keeps track of any and all information you'd need. You can put the app on your phone which makes it easy to take with you. I really couldn't list all the benefits here but here is the link for Buffini. Bonus: you'll have contact with a coach who can assist you with all of your questions! 

Oct 30, 2015 05:12 AM
Rainmaker
544,792
John Mosier
Realty ONE Group Mountain Desert - Prescott, AZ
Prescott's Patriot Agent 928 533-8142

Roy Kelley -- Good advice on the Facebook group. I just started one and named it to match my domain name.

Starting your database is FREE. Do not put this off! I started mine in a spiral book, graduated to M$ Excel.  Evernote is FREE and easy to learn. 

Oct 30, 2015 04:59 AM
Rainmaker
6,366,309
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Hand out those business cards everywhere you go. Face to face contacts are the most effective and the least expensive thing that you can do.

If the communities you serve do not have active Facebook groups, create and manage them to build your relationships. Facebook groups are free.

Add all of your contacts to your database and make sure they get an email of some kind from you every week. You many have to pay for the database but it costs nothing to send out those emails.

Spend your available money on a great website that will allow your prospects to search for homes and to link to your advice.

Oct 30, 2015 04:07 AM
Rainmaker
624,825
Tony Lewis
RE/MAX of Valencia (Hall of Fame) 30 year Valencia Resident - Valencia, CA
Summit Real Estate Santa Clarita & Aliso Viejo

Fees, clothes, car... It is very expensive to get started.  Crawl before you walk. Get your feet wet for the first 6 months and create business through natural resourses such as sphere of influence, cold call, door knocking, open house, up calls.  A budget can be started once you begin to know where you fit in.

Oct 30, 2015 02:19 AM
Rainer
21,575
Amanda at VA HLC & FedHomeLoan
VA Home Loan Centers - San Diego, CA
Social Media, Content & Client Relations

Social media is great. Also asking to do guest blogs can be effective - everyone gets something out of it. 

Oct 30, 2015 02:16 AM
Rainer
318,363
Melissa Jackson
Century 21 Alliance Properties - Azle, TX
Helping You Make The Right Move

I did purchase leads with one of the big companies. What a waste! (Anyhow for me)  Now I'm working on facebook ads and using more social media. I thnk this is a great place to start and cost can grow as your business grows. Visiting the groups and communities seems to work for me.  Choose a farming area and learning all I can. Making cards/ flyers with some important info the home owner may keep with my info.  Using snail mail is expensive on a continual bases.  I'm learning my best resource is MYSELF, PHONE & FEET.  Our office has grown over the past year and what some agents are good at ..I'm not.  Spending time with an agent that is producing is a great way to learn.  Doesn't take long to spend lots of money if your not working on a plan. 

Oct 31, 2015 06:08 AM
Rainmaker
3,955,698
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Welcome to the world of real estate, Nattalie --

There are some requirements that are necessary in real estate -- dues, fees, start-up costs that must be considered first.   Of course, you will need money to live as well and I'd budget six months of living expenses first before committing my first marketing dollar. 

After you have those two covered --- I'd join AR and as a Rainmaker if you can afford it -- you will find a tremendous resource for education and information that you never heard during the licensing courses.   Develop a realtionship with another agent or coach and start with a business plan.  Be consistent with your efforts and with always learning.  

 Good luck.

 

Oct 31, 2015 01:08 AM
Rainmaker
4,433,483
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

Rainmaker account on active rain is a good place to start.

Oct 30, 2015 09:50 PM
Rainer
28,504
Aimee Schmitt
Lebanon, PA
Investor/Realtor

Hi Natalie, great quesion and I like a lot of what I am reading in the responses.  That's the beautiful thing about the AR community, you ask and the answers/comments come pouring in.  Keep learning and growing your business.

Oct 30, 2015 12:49 PM
Rainmaker
4,733,499
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

A few years ago I had a buyer that HAD to buy in a certain neighborhood.   It wasn't too large, and she had to back to open space.    I created a flyer (full page) asking if sellers had any ideas of moving.    Got 4 calls, found the home for the buyer, and listed two others, plus had the purchase for one of them.  Spent one hour putting sleeves on doors and door knocking.  Money well spent.

Oct 30, 2015 09:35 AM
Rainmaker
385,825
Bruce Brockmeier
Internet Marketing Consultant to REALTORS® - Yorba Linda, CA
Coached By Crouch

Good afternoon Nattalie Cornwall

There is no simple "one size fits all" budget answer.  I see you've received many excellent ideas already.  The bottom line is that you need to find out what works best for you.

Several people have mentioned a business plan.  That's the blueprint for building your business.  Your marketing budget is a critical part of your business plan.  You should start right now on your plan for 2016.

I see you have a Point2Agent Professional website.  That's good.

You're posting on ActiveRain.  That's a very good decision  You can learn a tremendous amount here.

You have a great smile.  That's good too! 

If you like to read, I highly recommend Gary Keller's great old book called The Millionaire Real Estate Agent.  I like it because Gary says "Think Big"!

 

Oct 30, 2015 08:15 AM
Rainer
327,663
Chris Lima
Atlantic Shores Realty Expertise - Port St Lucie, FL
Local or Global-Allow me to open doors for you.

This is a great question and I would say other than ActiveRain, Linkedin, Facebook and other social media platforms. Grassroots activities such as door knocking, attending community functions while handing out your business cards with a small token promotional items such as candy bars, key chains etc. Good Luck!

Oct 30, 2015 05:00 AM
Rainer
390,369
Anna Hatridge
R Gilliam Real Estate LLC - Farmington, MO
Missouri Realtor with R Gilliam Real Estate LLC

Great question. Like many others I will tell you not to invest your money in paid leads.  The real answer is finding what connects you to your community.  For me an ad in a community newspaper and joining several local clubs with a diverse membership has brought me clients from across the country .

Nov 01, 2015 06:11 PM
Ambassador
4,312,167
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Nattalie Cornwall you can start with as low as $200/month for almost complete coaching with Buffini & Company which will cover the cost of the most important aspect of your business - your database, the list of your relationships!

And if you want it, sky is the limit.

Oct 31, 2015 01:45 AM
Rainer
231,051
Mike Warfel
Mike & Rita Warfel Real Estate LLC - Avoca, MI
Associate Broker

Work that Circle of Influence, use FB, email and postal. Send them helpful tips, free calendars, cooking tips, base ball or foot ball schedules. They are all friends and family anyway so help them to think of you as the best, most eager, hardest working RE agent in the area. That effort will pay dividends for the length of your career and should cost little.

Oct 30, 2015 06:54 AM
Ambassador
5,211,900
Bob Crane
Woodland Management Service / Woodland Real Estate, EXP - Stevens Point, WI
Forestland Experts! 715-204-9671

The most important bill to pay is your phone bill, then us it daily to call everyone.

Jan 05, 2019 10:58 PM
Rainmaker
1,730,350
Rob Thomas
Prestige Homes of The Tri Cities, Inc. CALL....423-341-6954 - Bristol, TN
Bristol TN-VA & Tri Cities Agent, ABR, GRI, e-Pro

I've thought about this again for a few days ...my answer is ....the very most you can spend and spend it on a personal web-site and Activerain ....and promote that you have your site!

Nov 02, 2015 08:19 AM