Tony Lewis, Summit Real Estate Santa Clarita & Aliso Viejo (RE/MAX of Valencia (Hall of Fame) 30 year Valencia Resident)

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Rainmaker
882,261
Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ

Tony,

You have come face-to-face with the pivot that has occurred in the sharing economy. Your method is completely out of sync with how people get data today. Those with legacy systems like TopProducer have some thinking to do. 

You need to reposition your marketing strategy or in three years the only option you will have is to buy leads.

I won't tell you what to do, You will value it little. I will however tell you where you can find the answer. If YOU find it, you will value it highly.

Start clicking around on the Hubspot website then go to SugarCRM.

Together, these two websites will let you see the map and find the right method, resources and strategy.

THEN you will know what to do regarding low cost FB advertising.

Oct 06, 2015 05:05 AM
Ambassador
3,722,438
Patricia Kennedy
RLAH Real Estate - Washington, DC
Home in the Capital

Tony, you mgiht want to try low tech off line.  The telephone maybe

Oct 06, 2015 02:46 PM
Rainmaker
6,539,489
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Effective blogging on multiple platforms combined with the most responsive website in you market should be a great help.

Oct 06, 2015 06:12 AM
Rainmaker
390,939
Cindy Davis
SD Home Source Realty - San Diego, CA

I've had an almost identical expeience with my monthly newsletter. It used to be a good source for leads. Now, I don't get anything out of it. Will check out the resources that Annette Lawrence , Palm Harbor, FL 727-420-4041 recommended.

Oct 06, 2015 05:26 AM
Rainmaker
2,442,477
Evelyn Johnston
Friends & Neighbors Real Estate - Elkhart, IN
The People You Know, Like and Trust!

I too quit mailing newsletters this year.  They worked in the past and have slowed considerably. I send postcards to current and past clients with just listed/sold/pending/reference letter monthly and that way they know I am busy and know the market.

Oct 06, 2015 12:08 PM
Rainmaker
2,634,031
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

Quality popular subjects are always in demand. Use me and I am the best doesnt work anymore...

Oct 06, 2015 11:42 AM
Ambassador
5,356,661
Bob Crane
Woodland Management Service / Woodland Real Estate, EXP - Stevens Point, WI
Forestland Experts! 715-204-9671

Lots of blogging and then more blogging.

Oct 06, 2015 11:39 AM
Rainmaker
3,426,635
John Pusa
Berkshire Hathaway Home Services Crest - Glendale, CA
Your All Time Realtor With Exceptional Service

Tony, excellent question.

Oct 06, 2015 10:21 AM
Rainmaker
1,380,173
Ryan Huggins - Thousand Oaks, CA
https://HugginsHomes.com - Thousand Oaks, CA
Residential Real Estate and Investment Properties

Sorry mate, that was a bit of a spammy looking email.  Picture, paragraph of text and a link in larger font size than the text around it.  I can see why it was categorized as spam.

 

Check your Top Producer system to see if it can give you a percentage of who opens the emails.  You may want to consider migrating to something more purpose built like MailChimp, Vertical Response Mailer, etc.  They do a spam test on your emails and will alert you to any elements that might get it flagged as spam.

Oct 06, 2015 09:13 AM
Rainmaker
4,882,059
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

I usually send out an e-newsletter with a 40-45% open rate.  I send out snail mail to those I do not have email addresses to.  Then, send post cards for special occasions to hopefully get to those that don't open the emails.

Oct 06, 2015 09:11 AM