Subscribe to Answers
Hi Richard -- I agree with Carol Williams --- for all things involving direct mail follow Barbara Todaro --- her posts are a tutorial for a successful campaign if followed consistently.
John McCormack, CRS
Barbara Todaro will probably have some great ideas for you!
Our eEdge CRM does most of this automatically for us.
I have toyed with the idea, but just do not see the roi in this, but still thinking about it.
Barbara Todaro is the queen of snail mail. Contact her and follow her blogs.
Postcards aren't my preference as I like to put something of value in an envelope along with a business card. Items sent are calenders, flags, pens, football schedules. I feel that having something of value inside the envelope will get it opened, saved and make a personal contact or connection.