Frank Rubi, (Frank Rubi Real Estate, LLC)

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Susan Emo
Sotheby's International Realty Canada - Brokerage - Kingston, ON
Kingston and the 1000 Islands Area

I am facinated by others interest in the work of someone else and the entire judge and jury concept -  if what you are doing is working for you, then keep on keeping on!  I wish I was paid for everytime I feel the need to say

"Heads down and eyes on your own work"!!

Aug 13, 2015 01:19 AM
Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ

Taking exception to the comments of my esteemed colleagues. there is incredible merit in the 2000+ word article. 

However, the suggestion anything less is just playing means you are dealing with someone who is thought impaired.

But what is of greater significance is what is the intended PURPOSE of your blog. You state, FRANK, you are here for business only. Which means you are leveraging your AR activity to boost your real lead capture system.

If your intent is to capture the 90 day market using contemporary (recent) information or dated data, a 800 or less blog is all that is needed. If you are wanting to deliver more to the 90 day market use a video.

If however, the purpose is to establish yourself as an authority, (use each post as the eventual section in your future book)  or to make an offer unique to you and has no expiry, or present a BP or concept for which you are the origin, an exhaustive blog will serve you well and have a evergreen quality.

Such blogs written years ago are still causing the phone to ring and capturing traffic seeking more information. Two this week, one from a land developer and another from a home buyer from CT coming to FL

The real challenge with a 2000 work blog is it does require real writing skill which is different than stringing 2000 words together.

Understand the syntax and structure needed to expand the mind of the reader. Understand how to draw the right reader deeper.  Understand that you must tell them what you are going to tell them and why, then tell them, than review what your revealed and how they have benefited. At the end they will know you have made them smarter....and they LIKE that feeling and will return.

Understand, some who read have not the capacity to read an exhaustive or authoritative piece. They like new loops, comic books and other forms of fiction. Let this not be a bother to you, but stay true to your purpose and the result you want will eventually materialize.

But what do I know. If you are soliciting opinions, you now have another one.

Aug 13, 2015 06:40 AM
Stefan Winter
Real Estate in IL & NV | Owner of Real Estate Web Tech | Daily Vlogger - Las Vegas, NV
Owner - Winter Group & Real Estate Web Tech

Here is what I have come to find, if you are writing blogs for consumers 350-800 words is best, consumers don't want to read long articles, they want the facts to help them  make a decision.

2000 plus word blogs are great for B2B marketing and sales, if you are a consultant and want other business professionals see you as an expert those are the blogs you should write.

Every blog helps with SEO, it's just a matter of who your audiance is.

Aug 13, 2015 02:48 AM
The Woodland Team of Texas
The Woodland Companies - Austin, TX
Land Specialists

We see plenty of clients from our short posts.

Nov 04, 2018 01:03 AM
Tom Bailey
Margaret Rudd & Associates Inc. - Oak Island, NC

2000 words are way to many most of the time. Barbara Todaro who IMHO is the best writer on this platform almost never writes that many. I have a lot better things to do with my time than to sign on here just to earn points, or play around.

Aug 13, 2015 06:17 PM
Bob Crane
Woodland Management Service / Woodland Real Estate, EXP - Stevens Point, WI
Forestland Experts! 715-204-9671

Frank, there may be some merit to 2000 words, especially if you are a book publisher.

But for the average reader, that is just too many for anyone either in AR or in the public to take the time to read.

I limit myself to 1000, and generally to 300 if I want someone to read it, and my SEO is doing just fine.


Aug 13, 2015 04:03 PM
Debbie Laity
Cedaredge Land Company - Cedaredge, CO
Your Real Estate Resource for Delta County, CO

If it works, then don't fix it. You must be doing something right. I try to post over 300 word posts, but sometimes fall a bit short.

Aug 13, 2015 03:34 PM
Yolanda Hoversten
Self Employed - O'Fallon, IL
Referrals for O’Fallon, IL & the Metro East

You're blogging for business and it's working for you. Why change what you've been doing just because someone has a different opinion?

It's your blog, so write as you feel, and if the words flow, keep on writing.

Aug 13, 2015 02:41 PM
Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

 I have two reacent posts that got lots of eyes and one resulted in a sale. Both less than 150 words.  I'll just do my own thing.  

Aug 13, 2015 02:36 PM
Katrina Benton
Come Home Inc - Anchorage, AK
Property Marketing Specialist

Most of our posts are 300-500.. Our posts rank on google as we use the blueprints for blogging about communities, condos, and listings.  Most of our business comes straight from these short and informative posts because they do rank on page one of google.  Content matters more than length...    And no we don't "play" on here and I could care less about the points system.  I blog for leads which we turn into $$$.    

Aug 13, 2015 02:10 PM
Chris and Dick Dovorany
Homes for Sale in Naples, Bonita Springs and Estero, Florida - Naples, FL
Broker/Associate at Premiere Plus Realty

Google changes all the time.  Because you have done something in the past does not mean anything to the "spiders".

Aug 13, 2015 08:30 AM
Kathleen Luiten
Resort and Second-Home Specialist - Princeville, HI
Kauai Luxury Ocean Home Sales

I'm with most of the group here, Frank Rubi, MBA. 2000 words is much more than I usually want to read on this forum. 

Aug 13, 2015 07:29 AM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy


I will not read a 2000 word post, now will I write one.  Those who want to do that can have a field day.  We are not bowing to the Google gods no matter what they say.  We try to keep our posts at 250 words, because we wan them read and we want to contribute to the industry.  BTW, our blog reaches over a million readers...we must be doing something right?  A

Aug 13, 2015 06:26 AM
Roy Kelley
Retired - Gaithersburg, MD

Very few of my blogs would meet the 2,000 word test. Based on the comments I receive, a high percentage of readers do not read the entire blog.

Aug 13, 2015 05:55 AM
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

Frank, there are all sorts of opinions when it comes to gaining business on line.  And, not everyone is 100% correct.

Aug 13, 2015 05:31 AM
Gary L. Waters Broker Associate, Bucci Realty
Bucci Realty, Inc. - Melbourne, FL
Eighteen Years Experience in Brevard County

I read the article and it had some good points regarding Google ranking and SEO. As for a 2000 word article.... I may write a few but I will never read a single one!

Aug 13, 2015 05:20 AM
Raymond E. Camp
Ontario, NY
Licensed Real Estate Salesperson Greater Rochester

If that is the case there would be no one here! As long as you get the point across without swearing does it matter how many points.

Aug 13, 2015 04:21 AM
Michael Setunsky
Woodbridge, VA
Your Commercial Real Estate Link to Northern VA

Frank Rubi, MBA Do what works for you. I've always heard 300 words was about the right size for a post.

Aug 13, 2015 03:53 AM
Mike Rock
Complete Design - Granite Bay, CA
Granite Bay Luxury New Construction...For Less

i am with the gang here, too long a narrative is too much, who the heck has the time to read 2000 words if your trying to get the kids to school and then pick them up and put them to get the idea :)

Aug 13, 2015 03:12 AM
Jeff Pearl
RE/MAX Distinctive / LIC in VA - Lovettsville, VA
Full Service Full Time Realtor

Ridiculous and I don't agree. Amount of words doesn't equal authority on a topic.

Aug 13, 2015 02:31 AM
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

I don't believe that was the intent of the article. The intent was to provide insight into writing more in depth articles that will rank better on google and to do more quality than quantity.

I'm glad your 500 word articles are working for you.  Those may in fact be right for your target and your topic. 

the idea is to wrtie more quality over quantity and often more in depth and quality articles are what it takes to rank.

Yes, there are many here just wasting their time posting for points...and they are often writing very short posts (200 words or less) and not related to their topic of business.

Bill was saying know your purpose.  then, write accordingly.  Some write for fun...and some, like me, do a combo.  I try to do 1 in depth article per month, then a few to link to key posts for better rankings and some just for fun...and to get my mind off of things.

Aug 13, 2015 02:13 AM
Shirley Coomer
Keller Williams Realty Sonoran Living - Phoenix, AZ
Realtor, Keller Williams Realty, Phoenix Az

We need to decide the purpose of the blog and it should add value for the reader.  I see many short blogs with good relevant content.  If I am blogging for consumer benefits on a relevant topic I  will have a longer blog.  We need to keep our audience in mind.

Aug 14, 2015 12:38 AM
Captain Wayne - Rowlett Real Estate School
Rowlett Real Estate School - Panama City, FL
Rowlett Real Estate School / Owner and Instructor

Wow, 2000 words.. that's a lot!

Aug 13, 2015 11:55 AM