I like personal contact from vendors, especially home inspectors. I suggest that you target 10 to 15 agents that you are currently not doing much business with and go see them. I suggest targeting individual high performing agents and not entire offices. The other agents will usually follow what the more successful agents are doing.

It would be a good idea to share a copy of a recent inspection to let them see your work. Perhaps you can include your brochure with a special discount just for that agents customers. 

I hope this helps!

Offer a half price introductory offer with a deadline for one whole house inspection of what ever size home is average in your market.  I would try you once, if I liked how you worked I would give my buyers the choice between you and my faves.  My faves are described this way:

They work within your time frame. Have hired two new inspectors to keep up with their orders.

They can issue a complete report at inspection if the timeline is close, or a report by the end of the day if normal.

They treat ME well.

They give every buyer a coffee mug at closing full of chocolates with my photo and contact info printed on the outside along with a photo of the home they purchased.

They spent the last 8 years stopping by offices with fresh donuts or a bowl of candy they keep filled weekly.

They offer educational talks at office staff meetings.

They always have a booth at our MLS Vendor Show with great prices.

They are available for phone calls if I am confused by wording in a report.

Their customer service is and always has been top notch.

Good question Michael, I am enjoying reading the answers.  Blog posts that show your stuff would convince me, just like hundreds of little resumes.

I like to know who I refer my business to. So give me something of value like sharing your knowledge of home care tips for my buyers and sellers. Giving these on a regular basis would keep you top of mind and make me feel I know the person.

Keep your name in front of them, and do a great job.

Create a buyers checklist and sellers checklist of items during an inspection that agents can use during the buying and selling process. Laminate it so it can be used over and over again . Make sure you identify age and useful life of these items and costs to replace. 

What problem of mine do you solve?

What benefit do you provide that I would be willing to pay for?

What is easier about your service?

What makes your service faster?

Is your service less costly?

You only need to effectively answer ONE of those questions in a properly configured marketing piece to actually get agents to give you a shot.

One dolt offers real estate agents website service but only leaves a hotmail address for contact. That is NOT a properly configured marketing piece. Meanwhile I have $15,000 budgeted for a website that won't go in that direction.

Michael - I think providing information about what makes your business different than all the others, and getting to know you as a person would go a long way towards me wanting to give you some of my business to help you succeed.

However, I must say that I am pretty loyal to other businesses that I know I already have a good working relationship with.

Well Mike, i think what would make me switch, or to recommend strongly. 1) a time frame assurance , when given the work order how long to go out? and how long before a report is given. 2) stand behind the work... any guarantee? broken beer bottles and all. 3) price... but i think this is a distant third.