Gary Mellott, Internet Guru (PIC Internet)

Spam prevention
Rainmaker
6,978,623
Roy Kelley
Retired - Gaithersburg, MD

Marketing by county is common in our area. Montgomery County, Maryland has about a million residents and is an outstanding real estate market. 

Jun 25, 2015 08:44 AM
Rainmaker
566,802
Diana Dahlberg
1 Month Realty - Pleasant Prairie, WI
Real Estate in Kenosha, WI since 1994 262-308-3563

How I market depends solely on each individual property.  Some properties are known for their subdivision, others by the city name, and others by zip code only.  Interesting read hearing how others around tbe country are doing it.

Jun 27, 2015 02:23 PM
Rainmaker
153,092
Nancy Hankin
RE/MAX Real Estate Consultants - Palm Springs, CA

I work in (9) cities so it would be impossible and very expensive to do neighborhood targeted marketing in our area. I think PRICING the property realistically and using the Internet for Maximum exposer is the best way to market your sellers properties. Most of the neighborhoods in the area I work in are GATED and do not allow door knocking. Most of my clients are snowbirds and only reside here in the winter. This is a very unique area, so I feel you have to FIT your MARKETING to meet the situation you are working in. In other words, one size does NOT fit all in all cities.

Jun 26, 2015 09:12 AM
Rainmaker
470,242
Warren Schutt
Warren Schutt Real Estate - Danbury, CT
Helping People with Their Moves for over 40 Years

I have used neighborhoods, generally several hundred homes or a single condominium complex. I can then address my communications as "your neighborhood realtor."

My most successful neighborhood (before I moved), was my own personal neighborhood of 170 homes. Besides delivering calendars in person and sending regular updates of sales and listings, I walked the neighborhood for my exercise. I received lots of hellos and was often stopped for real estate questions. I was top of mind in my neighborhood and I held an 80% market share which gave me at least 4 sales every year for 14 years.

I believe it is not possible to "warmly" farm a larger area, let alone a whole zip code.

 

 

 

Jun 26, 2015 07:49 AM
Rainmaker
1,432,032
Gene Riemenschneider
Home Point Real Estate - Brentwood, CA
Turning Houses into Homes

It really depends on the property. Primarily by city, but there are a few neighborhoods that get a lot of specific searching that I market.  Also one post can really market to all.  Hyperlocal blogging would dictate to advertise more specific neighborhoods, but keep the city info as a catch all. 

Jun 26, 2015 05:29 AM
Rainmaker
846,375
Marco Giancola
Beachfront Realty - Miami Beach, FL
Realtor (305)608-1922, Miami Beach Florida

Zip codes all the way down here Daddio!

Jun 25, 2015 08:13 AM
Rainmaker
359,322
Debra B Albert, PA - Keyes Realty
Keyes Realty Treasure Coast, 34986 - Port St Lucie, FL
Ron and Debbie 772.708.3292

All of the above.  St Lucie County Florida has 3 interesting areas - "historic" Fort Pierce, Newest area of Port St. Lucie and also Hutchinson Island where boating and beaches are king.  We work them all for focus indivisually in blogs and marketing because of specific interests.  We work in the entire county and specialize in a few communities as target markets for listings.

Jun 26, 2015 08:20 PM
Rainmaker
1,760,639
Lyn Sims
Schaumburg, IL
Real Estate Agent Retired

We are large here so it's city & subdivision. Better yet do what google wants you to do.

Jun 26, 2015 04:46 AM
Rainmaker
1,694,253
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

When I was a broker we marketed to "East Bonner County," simply because our area has such low population density. With an average of 25 people per square mile, we wouldn't have had much business if we tried to go smaller. Our listings were often 40 miles either North or South from the office. 

If I lived in an area with a large population, I would concentrate on becoming the expert in an area of just a few square miles. 

And now, as a real estate copywriter, my "territory" is generally the U.S. - but with a few clients in Canada and other countries. 

Jun 26, 2015 04:12 AM
Rainer
383,314
Doyle Davison
Hawaiian Beaches Hawaii - 714-968-6767 - Huntington Beach, CA
30 years as your Concierge services listing broker

Hi Gary mellott.... typically by zip and neighborhood because our area is so large.... 

Jun 26, 2015 03:07 AM
Rainer
530,750
Kimo Jarrett
Cyber Properties - Huntington Beach, CA
Pro Lifestyle Solutions

It depends on the property and the client as to how far I'll extend myself to service an opportinity. I usually market by zip + 4 unless it's commercial.

Jun 26, 2015 02:51 AM
Rainer
230,114
Jill Winchel
Royal Shell Real Estate - The Koffman Group - Cape Coral, FL
We make it easy. You make it home.

By city, nearest to where I live or want to travel to. I do include zip codes in some of my posts, in case people want to search in that fashion.

Jun 26, 2015 02:15 AM
Rainer
77,119
Sandra Steele
Wise Choice Properties, Sedona/Verde Valley Branch - Cottonwood, AZ
Integrity, Knowledge - 37 Years of Experience!!!

Great article and thank you

Jun 26, 2015 01:16 AM
Rainmaker
1,072,562
Fred Carver Personal Real Estate Corporation
RE/MAX Camosun Victoria BC Real Estate - Victoria, BC
Accredited Real Estate Consultant

Hi Gary Mellott  I'm with you, I  market to neighbourhoods in Victoria, BC

Cheers, have a fun and successful day!

Jun 26, 2015 12:25 AM
Rainmaker
1,466,027
Michael Setunsky
Woodbridge, VA
Your Commercial Real Estate Link to Northern VA

Gary Mellott Geographic area - Northern Virginia.

Jun 25, 2015 11:07 PM
Ambassador
3,986,960
Debbie Reynolds, C21 Platinum Properties
Platinum Properties- (931)771-9070 - Clarksville, TN
The Dedicated Clarksville TN Realtor-(931)320-6730

I use my town and specific neighborhoods, and school zones. That seems to be how people are searching in my area.

Jun 25, 2015 09:32 AM
Rainmaker
699,177
Chris and Dick Dovorany
Homes for Sale in Naples, Bonita Springs and Estero, Florida - Naples, FL
Broker/Associate at Premiere Plus Realty

We do a development a day.

Jun 25, 2015 08:19 AM
Rainmaker
1,719,462
Sheri Sperry - MCNE®
Coldwell Banker Realty - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

I key in on Sedona and the surrounding area within 30-40 minutes of my office and home.  But, I look at all of the Verde Valley.  I have found that some  agents are starting to team up with agents in Flagstaff and Phoenix and pushing hard for one MLS.  This is now on my radar...

Jun 28, 2015 05:07 AM
Rainer
370,123
Chris Lima
Turtle Reef Realty - Port St Lucie, FL
Local or Global-Allow me to open doors for you.

Personally, I do use the counties for locals but folks that are relocating may not know the cities/towns that the are in specific counties. It's important to know your audience and adapt as needed.

Jun 28, 2015 02:39 AM