Sam Shueh, mba, cdpe, reopro, pe (   (408) 425-1601)

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Rainmaker
5,580,072
Barbara Todaro
RE/MAX Executive Realty - Happily Retired - Franklin, MA
Previously Affiliated with The Todaro Team

I send thousands every month.... 10k+..... we get plenty of response....I do it as often as there is something to shout out to the area....

Jun 23, 2015 09:29 AM
Rainmaker
915,098
Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ

How often? I target 10 communities, the largest containing 500 homes. Average community size is 170 homes. I employ only EBM direct response cards.

How large? Each mailing is never more that 40 cards to a community.

Response? Ranges for 18 to 38%. I've actually had 100 percent but NO ONE would believe that!

Listings? Five coming on line in the next two weeks. 

Why are my responses dramatically different than the other 400,000 agents in Tampa Florida? Because I've crunched the numbers,  my message is micro focused, personal and I offer what others can not such as First Look, CIS Score, Buyer Elite, and choices.  

The free CMA just doesn't get the job done today.

Two Realtors live there. It does not matter. Focus on the 90 day market place. These folks will choose the last or next agent that they encounter, NOT the one they used 8 years ago, but MAYBE the one whose drip campaign syncs perfectly with their moment of need.

My real suggestion is to direct you towards using FB or Pinterest ads. You will find these to be increadible drivers to your message or a very encouraging direct contact from the citizen.

FB advertising is ALL the advertising a real estate agent needs to do.

Jun 23, 2015 05:40 AM
Rainmaker
634,382
Kathleen Luiten
Resort and Second-Home Specialist - Princeville, HI
Kauai Luxury Ocean Home Sales

I haven't been farming because I researched and saw reports of very poor return. But some agents here report good results so I am considering it. I think different locatins and markets make a difference.

Jun 23, 2015 03:36 AM
Rainmaker
212,705
Stefan Winter
Real Estate in IL & NV | Owner of Real Estate Web Tech | Daily Vlogger - Las Vegas, NV
Owner - Winter Group & Real Estate Web Tech

This is actually the first year I have not sent out any cards to my farm and instead put just 50% of the money I used to spent on that into my online Google/Facebook ads. The results have been awesome, I woul'd say the lead capture is at least 4x as effective. (Lead Capture meaning you get an email, address, or some information) Conversion from that to closed deals so far it is higher, but takes a lot longer compared to someone that contacts you from a card they got in the mail. The cards in the mail leads seem to be ready to list or buy this week, compared to 1-4 month out from online farming.

Also as opposed to just farming a neighborhood I just do the entire zip code or master planned community online.

Jun 23, 2015 03:29 AM
Rainmaker
4,799,701
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

I do not farm.

Mar 10, 2019 08:35 AM
Rainmaker
2,759,637
TeamCHI - Complete Home Inspections, Inc.
Complete Home Inspections, Inc. - Brentwood, TN
Home Inspectons - Nashville, TN area - 615.661.029

I do farm r.e. agents. I think it is good to stay in front of folks as they will forget you if you do not.

Jun 23, 2015 07:24 PM
Rainmaker
699,177
Chris and Dick Dovorany
Homes for Sale in Naples, Bonita Springs and Estero, Florida - Naples, FL
Broker/Associate at Premiere Plus Realty

You're lucky.  In my development alone we have 27 Realtors.  I stopped all farming a few years ago.

Jun 23, 2015 01:42 AM
Rainmaker
1,179,718
Sam Shueh
(408) 425-1601 - San Jose, CA
mba, cdpe, reopro, pe

Naturally I do not use EDDM and omit the recent home owners and realtors out for obvious reason.

Jun 23, 2015 01:27 AM