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There are also other tools one can use. If you pay for clicks, you need to watch how your money is being spent.
San Jose, CA
I have the Google Anayltics App on my phone and love it. I need the most work on conversion rate.
Yes, I have for years. I use them all when I have time to go through it. I have multiple sites on it and I look for bounce rate, time spent on the site and where they (hits) are coming from.