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Sending them business is the best way to market to them.
White Plains, NY
Joe nailed this one!
Do not spam. Offer something of value.
Direct mail. Cold calling using the telephone. Open house drop ins. Paying the broker to mail to office agents. Those are all effective marketing methods. However, they have very little chance of growing your business.
What do you bring of value to the equation, that different you from every other mortgage broker?
Ok, what do REALTORS value most? Offer that.
What do REALTORS fear most? Solve that.
If you don't know the answer to any of those, it is time to pick up the phone and start buying lunch for local REALTORS. Ask these REALTORS what they value and fear most.
When you have some stuff, then pay the broker for access.
Be aware, you are asking the agent to deliver to you a client that the agent may have spent up to $1.000 to get to this stage. If the lender does not close the deal, you burned the agents asset. flushed their money and left ruin and rubble in the wake. This is no simple request you present. Bring value or solutions...then you can get an agents attention.