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Chris Locke

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Rainmaker
1,663,936
John McCormack, CRS
Albuquerque Homes Realty - Albuquerque, NM
Honesty, Integrity, Results, Experienced. HIRE Me!

No.  It's been years since we've done that.  

Apr 20, 2015 10:43 PM
Rainmaker
5,111,079
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

I haven't done any real print advertising in years and years. Never had any real ROI. Buyers are on-line and mobile these days.

Apr 20, 2015 09:14 PM
Rainmaker
1,771,867
Noah Seidenberg
Coldwell Banker - Evanston, IL
Chicagoland and Suburbs (800) 858-7917

I am not much for paper ads these days Chris but my company does it or me at no charge to me as a benefit.

Apr 20, 2015 01:54 PM
Rainmaker
4,319,773
Praful Thakkar
LAER Realty Partners - Burlington, MA
Metro Boston Homes For Sale

Chris Locke - I used to - specially in Indian newspapers. People still remember me which is strange - as I stopped it almost 8 years ago!

Apr 20, 2015 01:45 PM
Rainmaker
175,614
Spirit Messingham
Tierra Antigua Realty - Tucson, AZ
Third Generation Full-Time Realtor® 520 471-6900

No.  I have found many clients are online and at the major sites like Zillow.com, Trulia.com, Realtor.com, etc. 

Apr 21, 2015 12:57 AM
Rainmaker
970,983
Frank Rubi
Frank Rubi Real Estate, LLC - Metairie, LA
FrankRubiRealEstate.com

The cost here in New Orleans has become to expensive for my taste. Now I focus on social media outlets. 

Apr 21, 2015 12:19 AM
Rainer
12,445
Ashley Alred
Pullman, WA

I haven't yet...but I guess I should.

Apr 20, 2015 11:53 PM
Rainer
273,487
Richard Robibero, e-Pro, ABR, SRS
Panorama R.E. Limited - Toronto, ON
Selling Your Home as if it were My Own!

I tried my luck a month ago. Spent $800 for local newspaper with supposed 20,000 delivery rate. Ad looked great and advertised four of my condos.

 

Got 1 call.

Apr 20, 2015 10:55 PM
Rainmaker
1,241,504
Sam Shueh
(408) 425-1601 - San Jose, CA
mba, cdpe, reopro, pe

Shows ones presence.  With internet fewer agents are neighborhood specialists any  more... Farming is more effective.

Apr 20, 2015 10:53 PM
Rainmaker
1,712,776
Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

I can't remember the last time I did but my business model is out of state and out of country investors. I do get business from press releases and being interviewed by local mags, newspapers, and television. I also write a weekly column for Homes and Land Magazine and this way I do get local business.

Apr 20, 2015 10:10 PM
Rainmaker
3,626,972
James Dray
Fathom Realty - Bentonville, AR

I have in the past but not in the past 3 years.

Apr 20, 2015 10:03 PM
Rainmaker
921,504
Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ

Do not trust the response of those not in your area and who are not currently spending money on print media. YOU MUST DO YOUR OWN RESEARCH or give more money to Zillow.

I use print media for my business, but I do not advertise real estate.

In your example, I would imagine those ads accomplish very little in generating new business, but does more to validate your business when sitting across the dining room table of the home owner.

 

Apr 20, 2015 09:54 PM
Rainmaker
4,434,177
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

I advertise my open houses in the newspaper.

Apr 20, 2015 09:11 PM
Rainmaker
2,759,812
TeamCHI - Complete Home Inspections, Inc.
Complete Home Inspections, Inc. - Brentwood, TN
Home Inspectons - Nashville, TN area - 615.661.029

 Good morning Chris. I do see a lot of real estate folks advertising in local publications. I often wonder their ROI.

Apr 20, 2015 08:18 PM
Rainmaker
316,098
Robert Smith
Preview Properties, PC - http://www.RealEstateMich.com - Brighton, MI
SRES, Search for Homes Brighton-Howell-SE Michigan

Not much anymore. In this market when property is priced well it sells very quickly.

Apr 20, 2015 08:17 PM
Rainmaker
2,224,473
Debbie Laity
Cedaredge Land Company - Cedaredge, CO
Your Real Estate Resource for Delta County, CO

My company still does this. There is a real estate section in one local publication that people look for. The sellers expect to see it. 

Apr 20, 2015 02:27 PM
Rainmaker
630,251
Ajay Pandya
e-Merge Real Estate Unlimited - Columbus, OH
Realtor Ajay Pandya

Not as much.

Apr 26, 2018 08:11 PM
Rainmaker
5,772,575
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

In some markets, print still rules, and in other it does not!  It all depends on the marketplace. A

Apr 21, 2015 06:50 AM
Rainmaker
4,800,132
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

We've found that our local paper is useful for open house ads.  Other than that, some agents get good listing leads by constantly spending a fortune on pasting their name on as many pages as they can afford.

Apr 21, 2015 06:40 AM
Rainmaker
3,986,308
William Feela
WHISPERING PINES REALTY - North Branch, MN
Realtor, Whispering Pines Realty 651-674-5999 No.

I don't advertise myself, but I do my listings with my name attached.

Apr 21, 2015 06:27 AM
Rainmaker
979,596
Troy Erickson AZ Realtor (602) 295-6807
HomeSmart - Chandler, AZ
Your Chandler, Ahwatukee, and East Valley Realtor

Chris - I used to work for a broker that advertised in anything and everything. He would get a lot of calls, but most of the leads were worthless, and the conversion rate was very, very low.

Now I work for a broker that does not do print marketing, and I do not do it myself. I have not see too much of it (real estate print marketing) in my area, even in the local papers.

Apr 21, 2015 05:20 AM