we have a pre-listing binder that I prepare for every listing appointment done by each of my team members.... they go through every page with the seller and leave it for them to keep.... who we are; what we do; and how well we do it!!!! that's all any seller wants to know.

Jamelah Jackson-Alam - you got the best answer from Barbara Todaro !

It's not a simple answer.  You need to tell them about your "features" and how it will benefit the sellers

I vote for Barbara Todaro answer.  Seller wants to know that you will follow through.  A

They know me well - that's why I am there.

There is nobody else out there with my experience in the area, my networking and excellent negiotiating skills. You do not want me working for your competitin but on your side.

That they have a choice.  We view what I bring to the table, set expectations and let them decide.  I worked a Fortune 500 job for nearly 10 years in Sales, I enjoy a no pressure approach.  I pick clients as much as they pick me to work with, it has served me well so far.

I say, "Because I can do the job, with the best possible outcome!"

I explain how I will market their home and what my past results have been.

Because, I just showed you taht I am the person for the job.

Jamelah Jackson-Alam You're the best agent for the job. Be sure to back it up with facts.