Special offer
Douglas Trudeau, MBA, Assoc. Broker, Selling Tucson Real Estate (Tierra Antigua Realty)

Spam prevention
Rainmaker
630,251
Ajay Pandya
e-Merge Real Estate Unlimited - Columbus, OH
Realtor Ajay Pandya

About 20% of my GCI.

Mar 09, 2018 10:45 PM
Rainer
279,878
Dipti Thakkar
LAER Realty Partners - Andover, MA
On a team with Praful Thakkar

Praful spends about 20% on marketing.

Jul 28, 2018 11:26 PM
Ambassador
6,393,494
Bob Crane
Woodland Management Service / Woodland Real Estate, KW Diversified - Stevens Point, WI
Forestland Experts! 715-204-9671

Very little.

Dec 22, 2019 10:54 PM
Rainmaker
4,319,419
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

About 15%-20% of my gross commission income.

Jul 29, 2018 10:19 PM
Rainmaker
4,800,082
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

No fixed costs, it depends on the listing.

Jun 17, 2018 06:11 AM
Rainmaker
634,482
Kathleen Luiten
Resort and Second-Home Specialist - Princeville, HI
Kauai Luxury Ocean Home Sales

Mine is a mix, a range for focused marketing per listing and additional budget for general marketing.

Mar 17, 2015 06:38 PM
Rainmaker
1,683,912
Larry Johnston
Broker, Friends & Neighbors Real Estate and Elkhart County Subdivisions, LLC - Elkhart, IN
Broker,Friends & Neighbors Real Estate, Elkhart,IN

It should be 5% of your yearly budget.

Mar 17, 2015 01:26 PM
Rainmaker
2,443,250
Evelyn Johnston
Friends & Neighbors Real Estate - Elkhart, IN
The People You Know, Like and Trust!

My marketing budget isn't so much a dollar amount as it is a where I need to be hitting with my message concern.  Having said that, I do shop for prices for printing and use bulk mail postage rates.

Mar 17, 2015 12:33 PM
Rainmaker
3,986,258
William Feela
WHISPERING PINES REALTY - North Branch, MN
Realtor, Whispering Pines Realty 651-674-5999 No.

I use 25% of last years gross as a starting point.

Mar 17, 2015 06:21 AM
Rainmaker
5,772,575
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Douglas,

lt really depends on your marketplace and the type of marketing required.  In some markets the requirements for marketing are much higher than other.  The old rule of thumb was 20%, which no one was able to accomplish in our experience, as the reality is 30-35%.  Marketing has to be focused and not all over the place.  A

Mar 17, 2015 05:59 AM