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Rainmaker
400,356
Jill Murty, Realtor - Orange County, CA
Movoto - Laguna Niguel, CA

Roy Kelley is spot on about advising the seller(s) to secure valuables and medications.

  • Input the open house into the MLS.  It'll feed to the consumer sites so more people can find it online.
  • Post the open house to Craigslist, Facebook, LinkedIn, etc.
  • If this is your listing and you have Listingbook in your area, consider doing an open house promotion.  You can have open house invitations direct emailed to registered users of Listingbook whose criteria matches that of your listing.
  • Use plenty of directional signs.
  • Preview any active listings in then neighborhood and familiarize yourself with the comps.
  • You can drop open house invitations in the neighborhood and/or the adjacent neighborhood.
  • Bring chilled bottled water and offer it to all visitors including Realtors who are previewing or who are with clients.
  • You can bring snacks for visitors if you clear it with the seller(s).

I have not yet used the open house app others have mentioned, but it sounds like a great idea.

Jan 27, 2015 01:14 AM
Rainmaker
7,869,113
Roy Kelley
Retired - Gaithersburg, MD

Warn the home owners to secure their personal valuables and medications. Open houses are easy targets for theft.

Jan 26, 2015 10:56 PM
Rainmaker
457,437
Shannon Milligan, Richmond VA Real Estate Agent/Associate Broker
RVA Home Team - Richmond, VA
RVA Home Team - Winning with Integrity.

Lead in signs the day before stating there is an open house the next day with the times is so important for a good turn out. I went to an open yesterday in my own neighborhood and had a hard time finding it as they only had one directional sign.

I usually take cookies, have a sign up sheet, take a few copies of the MLS print out, etc. I do balloons if it is a hard to find home. I have a large Open House folding sign, and the rider for the post sign. I like to ask a lender to co-host with me for 2 reasons: 1) safety in numbers 2) they can pre-qual someone of at the very least answer some very important questions that buyers may have about financing. 

Jan 27, 2015 03:30 AM
Rainer
330,821
Donald Reich
Madison Specs - New Rochelle, NY
Cost Segregation Specialist

Fresh baked brownies or cookies Bake them at the open house, so that the whole house smells good. And you don't need to be a baker, just buy a mix or buy frozen cookie dough

Jan 26, 2015 10:37 PM
Rainmaker
570,776
Christine Smith
Buyers Brokers Only LLC - www.BuyersBrokersOnly.com - Canton, MA
Exclusive Buyer Agent & Attorney, Canton, MA

From a buyers agent point of view, I agree with lots of directional signs - especially if it's in a condo complex or large development. GPS doesn't always work that well and it can get frustrating to get into one of those places and then not know where to go.   I would also say don't hover.  Be available to answer questions and point out features but let buyers and their agents take it in without following them around.  That's my biggest pet peeve.

And that Open House Pro is great - speaking again from a buyer agent perspective.  Much more easier to sign in with.

Jan 26, 2015 10:09 PM
Rainmaker
956,722
Pete Xavier
Investments to Luxury - Pacific Palisades, CA
Outstanding Agent Referrals-Nationwide

Wouldn't do food, sign in sheet or balloons, but consider using flags or a banner (we on occasion use a 18' tall open house banner). Definitely invest in the Open Home Pro for the iPad, you'll will be glad you did. I keep my business cards in the pocket until after potential buyers fill in their info on Open Home Pro. As far as drinks, the only thing I ever provided was cold bottles of water. Maybe pass out a simple flyer to the neighbors, but in a higher end neighborhood consider the sharp full color flyers. Always have an experienced mentor with you your first time. Best Wishes!

Jan 26, 2015 02:04 PM
Ambassador
3,743,313
Patricia Kennedy
RLAH@properties - Washington, DC
Home in the Capital

I use lots of directional signs and balloons. I also make sure I've seen all of the other nearby listings. If it's cold, serve hot spiced apple cider. It slows people down and gives you time to chat. Good luck!.

Jan 26, 2015 01:57 PM
Rainer
279,878
Dipti Thakkar
LAER Realty Partners - Andover, MA
On a team with Praful Thakkar

Good luck.

Jun 06, 2018 10:39 PM
Rainmaker
630,251
Ajay Pandya
e-Merge Real Estate Unlimited - Columbus, OH
Realtor Ajay Pandya

You got good advice here.

Jan 25, 2018 10:02 PM
Rainmaker
4,800,132
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

Lots of signs and know the neighborhood market.

Nov 07, 2017 06:15 AM
Rainmaker
4,319,773
Praful Thakkar
LAER Realty Partners - Burlington, MA
Metro Boston Homes For Sale

Great answers from Jill and Roy.

Good luck.

Aug 25, 2017 09:58 PM
Rainmaker
1,625,053
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • GRI • HAFA • PSC Calabasas CA

It depends what agents usually do in your location, how long on the market, if it is occupied or not, and probably the price of the property. Fliers, mortgage scenarios, bottles of water, as many signs as you have+ with address of the property and when it is open,  ~  always.

Jan 30, 2015 03:47 PM
Rainmaker
3,988,013
Debbie Reynolds, C21 Platinum Properties
Platinum Properties- (931)771-9070 - Clarksville, TN
The Dedicated Clarksville TN Realtor-(931)320-6730

Consider using an open house app that will gather the information of the lookers at sign in and help you communicate with them. This makes you look state of the art and the software will track them as buyers.

Jan 27, 2015 11:25 AM
Rainmaker
475,892
Bill Dandridge
MKB, Realtors - Roanoke, VA
GREEN, ABR, GRI, EcoBroker

Hank, I am sure that it will be a success it you implement some of these suggestions!

I have been holding open houses for the ten years that I have been a realtor, and have found the online promotion to be the best means of attracting visitors to your open house. As Jill Murty suggests above, enter it into your MLS as early in the week as possible, and it will be syndicated to Trulia, Zillow, and the like, and many folks will come by your event.

While there, certainly have a sign-in sheet, but do not force it on anyone when they first enter. As they are leaving, I simply ask, "Will you please sign this sheet so that the owners will know how many people came by?"

Also, try to preview all of the active listings in the neighborhood in order to inform folks who come your open house that might inquire about other properties.

Good luck!

Jan 27, 2015 05:26 AM
Rainmaker
927,795
Ron Marshall
Marshall Enterprises - Saint Michael, MN
Birdhouse Builder Extraordinaire

Does anyone do food anymore?  And, you have to consider that you are in someone else's home, I think.  No kids running around spreading crumbs and drinks on the floor....Just my two cents.

Jan 27, 2015 04:31 AM
Rainer
357,707
Ben DeHaven
Haven Realty & Investments - Lakeland, FL
Proudly serving Winter Haven & Lakeland, Florida

I've had people stop at an open house because she saw my balloons on a directional sign. Be different, be bold, and put out as many signs as possible. Try and find out where your visitors live currently and drop a thank you card in the (usps) mail.

Jan 27, 2015 01:15 AM
Rainer
148,989
James Brockway
Brockway Realty, LLC - League City, TX

I would have the Seller's Disclosurea an flyer or MLS listing available to hand out.  Also, consider purchasing the Open Home Pro app for your iPad to log visitors and input important information.

Jan 27, 2015 12:40 AM