What color do you associate with Real Estate? Have you read any studies about the best color to use in branding yourself as a Realtor?

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Hank Dugie, Mr. League City (Brockway Realty, LLC)

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Rainmaker
927,900

Ron Marshall

Marshall Enterprises - Saint Michael, MN

Birdhouse Builder Extraordinaire

I prefer the color green now because so few use it, and I think that with more "green" homes being built, it might be the new red or blue!

Jan 16, 2015 06:06 AM

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2

Bob Crane

Stevens Point, WI
Suzanne McLaughlin

Saint Michael, MN

Rainmaker
630,351

Ajay Pandya

e-Merge Real Estate Unlimited - Columbus, OH

Realtor Ajay Pandya

Green?

Jan 17, 2018 09:12 PM

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1

Ambassador
6,746,004

Bob Crane

Woodland Management Service / Woodland Real Estate, KW Diversified - Stevens Point, WI

Forestland Experts! 715-204-9671

Interesting question, I am looking forward to reading the responses.

Oct 18, 2017 10:34 PM

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1

Bob Crane

Stevens Point, WI

Rainer
6,826

Charlotte Marrocco-Mohler

BHHS Verani Realty - Nashua, NH

Broker Licensed in NH and MA

Green is the color!

Jan 18, 2015 07:22 AM

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1

Bob Crane

Stevens Point, WI

Rainmaker
943,738

Suzanne McLaughlin

Sabinske & Associates, Inc. (Albertville, St. Michael) - Saint Michael, MN

Sabinske & Associates, Realtor

I think that green would be my choice for a color for a logo...Let's see what others are thinking....

Jan 17, 2015 02:09 AM

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1

Bob Crane

Stevens Point, WI

Rainmaker
5,366,564

Nina Hollander, Broker

Coldwell Banker Realty - Charlotte, NC

Your Greater Charlotte Real Estate Broker

There are a lot of studies about impact of color. Some say red is aggressive, but I think of it as a power color. People say blue is good. I always kid and say green is good, because it's the color of money. The big brokerages are often associated with color (KW=red/ReMax=blue/Century21=gold). I don't think there's a perfect answer.

Jan 16, 2015 09:17 PM

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1

Bob Crane

Stevens Point, WI

Rainmaker
1,655,412

Inna Ivchenko

Barcode Properties - Encino, CA

Realtor® • GRI • HAFA • PSC • Short Sale • Probate

I think, you choose colors you feel the most comfortable. In my business life, I wear a lot of black and white ( Black symbolizes: Protection, Power, Elegance . Psychologically black means authority, power and control ~ never use only black. White: new beginning, purity and simplicity. For my stationary and signs I added silver( gray): associated with prestige and wealth.

There are a lot of great articles on meaning of colors for your business.

Jan 16, 2015 02:49 PM

Upvote

1

Bob Crane

Stevens Point, WI

Rainmaker
2,443,346

Evelyn Johnston

Friends & Neighbors Real Estate - Elkhart, IN

The People You Know, Like and Trust!

It can't be like everyone elses or you will get lost. It has to be memorable.

Jan 16, 2015 12:44 PM

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1

Bob Crane

Stevens Point, WI

Ambassador
1,095,640

John Meussner

Catalyst Mortgage - Fair Oaks, CA

#MortgageMadeEasy Fair Oaks, CA 484-680-4852

I think it depends on the market & the agent. Are you focused on Green in multiple aspects of your business? Do you want to go high end and use colors associated with luxury? I'm not sure there's one right answer.

Jan 16, 2015 04:19 AM

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1

Bob Crane

Stevens Point, WI

Rainmaker
257,025

Melanie Cameron

Coldwell Banker Sea Coast Advantage - Wilmington, NC

The Cameron Team

Blue is usually considered trustworthy and calming. Red is bold. Yellow can either make you happy or angry (not sure I want to gamble with that - ha!). No matter the color theory, I think it's best to choose something that reflects your area of coverage. Then again, we've had a number of businesses in our area get attention from their main color being bright pink.

Jan 16, 2015 01:57 AM

Upvote

1

Bob Crane

Stevens Point, WI

Rainmaker
5,774,106

Ron and Alexandra Seigel

Napa Consultants - Carpinteria, CA

Luxury Real Estate Branding, Marketing & Strategy

Hank,

We have done several posts about various colors for branding. Here is our clue, it has to fit your marketplace, your targer market and be compatible with you DNA. No one color is great for a brand, the color is part of the strategy. A

Jan 16, 2015 01:18 AM

Upvote

1

Bob Crane

Stevens Point, WI

Rainer
279,928

Dipti Thakkar

LAER Realty Partners - Andover, MA

On a team with Praful Thakkar

Green?

May 27, 2018 10:37 PM

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Rainmaker
4,322,295

Praful Thakkar

LAER Realty Partners - Burlington, MA

Metro Boston Homes For Sale

I'd say, color of money!

Jan 19, 2018 10:36 PM

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I prefer the color green now because so few use it, and I think that with more "green" homes being built, it might be the new red or blue!
Interesting question, I am looking forward to reading the responses.
I think that green would be my choice for a color for a logo...Let's see what others are thinking....
There are a lot of studies about impact of color. Some say red is aggressive, but I think of it as a power color. People say blue is good. I always kid and say green is good, because it's the color of money. The big brokerages are often associated with color (KW=red/ReMax=blue/Century21=gold). I don't think there's a perfect answer.
I think, you choose colors you feel the most comfortable. In my business life, I wear a lot of black and white ( Black symbolizes: Protection, Power, Elegance . Psychologically black means authority, power and control ~ never use only black. White: new beginning, purity and simplicity. For my stationary and signs I added silver( gray): associated with prestige and wealth.

There are a lot of great articles on meaning of colors for your business.
It can't be like everyone elses or you will get lost. It has to be memorable.
I think it depends on the market & the agent. Are you focused on Green in multiple aspects of your business? Do you want to go high end and use colors associated with luxury? I'm not sure there's one right answer.
Blue is usually considered trustworthy and calming. Red is bold. Yellow can either make you happy or angry (not sure I want to gamble with that - ha!). No matter the color theory, I think it's best to choose something that reflects your area of coverage. Then again, we've had a number of businesses in our area get attention from their main color being bright pink.
Hank,

We have done several posts about various colors for branding. Here is our clue, it has to fit your marketplace, your targer market and be compatible with you DNA. No one color is great for a brand, the color is part of the strategy. A