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These core principles are to be held in the highest regard and applied to all people without consideration of personal benefit.  This is not a concept, it is a commitment.

 I.                    Respect Them:  Treat all people with respect, without exception.

 II.                 Honor Them:  Value each person's needs above your own.  People are more important than sales.

 III.               Do Not Play Favorites:   Monetary rewards should not dictate who you work with or how your work is done.

 IV.              Do Them Good:  Maintain, as your goal, the highest good of others.

V.                 Advantage Them:  Provide all people with every possible advantage by the information or expertise that you have.

 VI.              Protect Them:  Do everything in your power to protect others, above and beyond your own interests.  This is your duty.

 VII.            Give Them Truth:  While monetary reward is good and necessary, it should never cloud your view, nor inhibit a complete disclosure of the truth.  Tell the truth whether or not they decide to buy or sell or even use you as their agent.

 VIII.         Do Them Right:  A contractual (legal) obligation is a much lower form of obligation than either ethical or moral.  Go above and beyond the "letter of the law or contract" to do what's right.

 IX.              Do What's Loving:  In all situations, the highest law is the law of love.

 X.                 Genuinely Love...Or Step Aside:  If you can't do it out of genuine love, tell them.  It's better to be honest than insincere.  Step aside if you are at a place where you cannot work with a person honestly and genuinely.