Home Staging Makes Sen$e

  You are excited.  You have a potential new listing.  You meet with the homeowners and do a walk-thru of the house.  The house has, shall we say, challenges...too many personal touches, clutter and minor signs of neglect.  You, as a knowledgeable real estate agent, know how a family lives in a house is different than how the house needs to be presented when it is shown to potential buyers.  While you are an expert in the field of listing and selling real estate, you may not be design savvy.  Even if you are, your time could be better spent marketing, showing and closing the sale.

With more houses on today's market, sellers have more competition.  With home prices steadily rising, buyers have much higher expectations.

Curb appeal is a term that is thrown around a lot these days.  Curb appeal is the initial impact the home makes when the buyer first views it.

Buyer's start forming their impression the moment they drive up to the listed house.    That impression increases in the first seconds of opening the door.  The entire walk through a home typically lasts about 15-20 minutes.  You want the buyer to remember the house as open and spacious.  You want them to remember a clean smell.  Buyers have a hard time imagining how great the house could be.  They only see what's there right now. 

The small percentage of home buyers who can visualize changes and are prepared to make them, expect a reduced price for the house to compensate for the work they plan to do.

What is the solution for the potential listing with challenges?  Hire a home stager.

Home staging is the art of preparing a home for market to give the best possible first impression to potential buyers, resulting in a quicker sale and higher profit.  Staging goes beyond the usual suggestions of a newly painted front door and a plate of chocolate chip cookies. 

Some benefits of hiring a home stager to stage your listings include:

•o        A home stager will look at the listing with a buyer's eye

•o        A house with a good first impression will result in a quicker sale

•o        Pleased sellers = more referrals

•o        Time to do what you do best - list, sell & close properties

•o        Build you a reputation as a quality realtor that cares

•o        In a slow market, a staged home will show better and lessen the time on the market

•o        In a booming market, a staged home will stand out and have that extra razzle-dazzle to catch a buyer's heart

No More Chaos offers three Home Staging packages to fit different needs and budgets

•Offering a Home Staging package to your clients is a great way to stand out in the marketplace and generate in more listings.

 This can be handled in several ways:

You can offer to split the cost of the Home Staging package with the sellers.

You can ask the homeowner to pay for the staging and reimburse the fee from escrow at closing.

You can provide home staging as a listing gift.

A house should always be presented at its best the first time around.  Most buyers won't take a second look if the first look doesn't appeal to them.  Make every showing count!