Liz Kroft, Helping Santa Cruz County Buy, Sell & Invest (Keller Williams Realty)
calbre 01937727

1414 Soquel Ave.

Suite 100

Santa Cruz , CA 95062

REALTOR • SAILOR • CONNECTOR • Santa Cruz Aficionado • Caffeinated Marketing Guru

Get to know Liz Kroft



Originally from Marina Del Rey in Southern California, I have lived in Santa Cruz since 2002 and consider the Bay Area one of the best places to call home. It is an honor to be in a position where I can help people realize their real estate goals in this spectacular corner of the world.

My glass is always more than half full, knowing that positive thinking produces positive results. My relationships are built on trust and honesty.  One of the trademarks of my service is the way I take time to connect with clients and develop lifelong relationships.

Buying and selling real estate can be stressful, but it doesn’t have to be. With a big heart, detailed experience and thoughtful strategy I am able to guide clients through the complexities with relative ease.

This should be fun! Clear communication and teamwork are paramount for success and I am right by your side along every step of the way.

10977_10101452051553908_255760488393064435_nI am tireless in the search for the perfect opportunities and have a knack for seeing homes through buyers’ eyes. When working with sellers my flair for organization (ok, borderline OCD) makes readying properties for market a streamlined process. I see the potential in homes and with minimal upgrades help them shine in the eyes of today’s discerning buyers. A property properly priced (say that five times fast!), well prepared and thoughtfully marketed can shine in any market.


When it comes to life’s adventures, if you ask me if I have tried something and the answer isn’t “yes” it will likely be “not yet”. For me, life is all about experience. Outside of the real estate world you can usually find me sailing. I have been racing competitively since 2009 and volunteer at the Santa Cruz Yacht Club as the 2016 Port District Representative and social media guru. I am also an avid traveler (every continent!), enjoy photography, surfing, Crossfit, backpacking, yoga, snow skiing, and giving back to the community.

Liz Racing Sailboats


Accredited Buyers Representative

GREEN Designation


Millionaire Agent Award - Keller Williams Realty Santa Cruz

Testimonials for Liz Kroft

  • Robbie C.

    "I'm very excited to highly recommend the stellar Real Estate team of Liz Kroft and Lance Hulsey. Each brings their unique and well-honed skills to the process leaving no stone unturned. Their experience, marketing ideas, and genuine passion for the business and their clients, resulted in a great financial win for my family after they sold our home in Santa Cruz. Liz and Lance are very professional but are equally available for a shoulder to lean on during a sometimes emotional process. They are smart, kind, get the job done and have solutions for any obstacles that pop up. Thank you Liz and Lance for saving the day and making a great deal for us, we had a wonderful experience! You are always in our hearts."

  • Zach S.

    We have gone through both a home sale and purchase with Mainstream Real Estate Group, and if we could we’d sell another house right now just to have the opportunity to work with Liz! Not only does she have the highest level of experience and expertise, she is simply a pleasure to work with. This is absolutely who you want on your team if you’re thinking of buying or selling in the Bay Area!

  • Julie S.

    When it comes to negotiations, Liz and her team are the best! Her understanding of the market and communication is unmatched! Thank you for your hard work and keeping me informed every step of the way.

  • Cassie A.

    We could not have asked for a better agent on our side. Liz did an exceptional job through our home buying process. My husband and I lived on the East Coast and were trying to move back to CA. She viewed homes on our behalf and gave honest feedback. What sets Liz apart from other agents is that she was more interested in finding the perfect home at a fair price than about making a quick sale. In escrow Liz communicated with us almost daily through the entire process. We are now proud owners of our dream home and have Liz to thank for it.

  • Matt M.

    Liz sold our home in 8 days above and beyond our list price! We got out of our house and purchased the perfect home in the neighborhood where we wanted to be. I know many people that haven’t had that kind of success. Thanks again for everything! We really look forward to having you as a resource and being able to refer friends to you for real estate advice.

  • Ray R.

    Liz knew exactly what we were looking for! She really listened to what we wanted in a home and showed us places that were in our budget. She was always ready in a moment’s notice to show us places that became available. It was easy and fun to work with her. She has a great sense of humor and very professional. Being first time home owners, her knowledge of the market came in handy when it was time to make an offer! She found us a place quickly.

  • Scott C.

    Liz Kroft and her partner Lance Hulsey worked tirelessly for nine months helping me purchase a lot to build a house on. Buildable lots are not easy to come by in Santa Cruz County, but with their determination (and answering my countless questions), we had success! I'm hoping to sell a house in the near future, and I'll definitely enlist the help of these two experts. I will not hesitate to encourage anyone I know looking to buy or sell real estate in the area to contact Liz and Lance.

    Service Areas (4)
    • Santa Cruz, CA
    • Capitola, CA
    • Aptos, CA
    • Scotts Valley, CA
    • Felton, CA
    Specialties (12)
    • Buyers
    • Condos/Townhomes
    • Eco-Friendly
    • Investment Properties
    • Land
    • Luxury Homes
    • Relocation
    • Residential
    • Sellers
    • Short Sales
    • Staging
    • Vacation/Resort Properties
    Languages (1)
    • English