I became a licensed Real Estate Broker in 2003, at which time I was surpirised to discover that very few effective technologies were available to us agents. Previous industries I had worked in were using a great deal of technology to advance, grow, change, develop and improve business productivity. The "age of the internet" quickly provided many tools to simplify, streamline, and maximize efficiency and effectiveness. As brokers and agents selling the highest pricest commodities, I wondered why the real estate industry seemed among the slowest to adopt many of these new technologies and why more real estate applications weren't easily available to us.
In 2004, I started a company called Photogenic Homes. As a broker and photographer, I noticed that MLS listings often featured only 1 photo, or perhaps a few unflattering photos. I sought out to change this, as I knew we could effectively sell more homes if we delivered a better product to our online buyers. The first step was to feature flattering, photogenic pictures of the homes we were selling. I began re-shooting all the listings held by the brokerage I worked for. The Before and After pictures and the increase in sales and attention we received proved that better photography made a big difference!
Soon I was shooting magazine covers for Homes and Land, Coastal Homes, and the Monterey County Herald's Real Estate Guide. I served agents from many different brokerages to provide them eye-catching, attention-getting photography for their listings. It has been a real thrill for me to shoot such a wide variety of homes and see my fellow agent colleagues so pleased and proud of how their listings look. (view magazine covers and before and afters at: http://flashgalleryhomes.com/pages/believeit/ )
But I knew I could do more. I knew I could teach agents all I had learned, share with them my "tricks of the trade", and help them shoot their own photogenic photography. (view my photo tips at: http://flashgalleryhomes.com/believeit/26/ )
Still, I was unhappy with the viewing limitations made upon our listings by the formats of the MLS-search sites available to us. Such limitations included: number of photos, resolution size, and viewing size. They were so small! Again, I knew we could do better.
The past year and a half I have dedicated myself, with a small team of agents and a tech-savvy graphic artist, to developing a 2.0 technology that would allow us agents across the country to feature large, full resolution photos to buyers in a fast viewing format that includes FULL SCREEN viewing of all listing photos.
In addition, this online platform had to provide more of the marketing tools we agents really need: custom identity branding, Open House announcements, a printable flyer, a unique url address, MLS & Branded web links, Gallery embed codes, lead-generating tools, referral avenues, maps and Street View. And, it had to be super affordable.
Flash Gallery Homes is the result of this vision. We are proud to have recently unveiled this incredible online platform for making your listings more appealing to buyers and easier for you to sell homes faster online.
Please see for yourself by visiting our website and trying Flash Gallery for FREE on one of your listings.
www.flashgalleryhomes.comYour Ultimate Listing ToolMaking Homes Shine OnlineWelcome to the Modern Art of Real Estate Marketing
Angelina ShamrockDirector, Flash Gallery Homesangie@flashgalleryhomes.com828-357-8234
Flash Gallery Home Tours is a revolutionary new DIY Tour Creation that creates INSTANT ONLINE CURB APPEAL to attract more buyers so agents can sell homes faster. No other tour is more attractive!