Cheryl Bray (Cedros Homes)

671 Dell Street

Solana Beach , CA 92075




Cage Free Real Estate, North County Coastal San Diego; Del Mar, Solana Beach & Carmel Valley; Beach Condo Specialist

Get to know Cheryl Bray

ABOUT CHERYL Bay Area Native UC San Diego Graduate Spanish Speaker Huge modern home fan Passionate about remodeling, space planning and staging What is Cage Free Real Estate       No more worries about being locked into a long term contract with an agent that isn’t a good fit.  You can cancel your listing at any time. Cage Free real estate means you get a motivated responsive realtor or we’re out of a job. We’ve never had anyone cancel their listing because they were unhappy with our service.  We plan to keep it that way. We practice Sole Representation in every sale: We either represent the buyer or the seller in each sale.  Not both parties. When the agent represents both parties at the same time, it’s inherently difficult to be an advocate for one party over the other because each client has opposite goals.  We know this is controversial but we simply do not represent both parties interests at the same time. Note: It is perfectly legal for an agent to represent both the buyer and the seller at the same time in California. (However, it is considered a conflict of interest and not legal in many other states). Realtors, bankers and politicians will all reassure you they have no conflict representing the best interest of multiple parties at the same time...that they are not influenced by the money. We simply want to offer clients the choice the choice of sole representation in their agency representation. Our customized Social Media marketing plans are targeted to your homes audience:  We creatively position your home to stand out from the rest by using professional photography, video, and the best online marketing tools on the net. It’s not rocket science but it’s incredibly important that your agent pay close attention every marketing detail or your home won’t get the proper response.   We see data errors all the time…Those errors mean your home is not showing up on the search queries that it should show on.  Captivating photography and error free data input is the difference between success or failure in a home sale.   Your home’s custom online marketing plan should be targeted to the most likely buyers and agents for your particular home. We use Permission Marketing practices to feature your home 24/7: Buyers and sellers like the service and information we provide but nobody wants to be sold.  We find that we get better sales results for our clients when we follow the principles of permission based marketing* both online and offline.  Given the 24/7 presence of internet marketing, when your customized marketing plan is positioned correctly, your home’s unique features and benefits can be presented online 24 hours a day without interrupting anyone at dinner. Permission marketing is the privilege, but not the right, of delivering relevant messages to people who actually want to get them.  This principle extends to our relationship with you as well.  For example, in many instances, a for sale sign is no longer critical to the success of your home sale.  In those cases, if you prefer, we can customize a marketing plan that doesn’t include a FOR SALE sign or an OPEN HOUSE, as long as the marketing plan still allows us to reach your target market.  …Of course, we agents can always benefit from the advertising…but that’s not the point.                          

Certifications

Del Mar, Solana Beach and Carmel Valley (East of Del Mar), Encinitas, La Jolla and Carlsbad North County Coastal San Diego real estate, short sales and Beach Condos Beach Condo Specialist - Visit our  Cedros Homes Beach Condo Guide  http://cedroshomes.com/beach-condo-guide/ Short Sale Expert, C.D.P.E. and HAFA Certified