Barb Schwarz ( Home Stager



Barb Schwarz
location_on La Quinta, CA —
Get to Know Barb Schwarz


The Creator of Home Staging - Barb Schwarz Creator of The Staged Homes Concept Creator of The Accredited Staging Professional® Course Best Selling Author Award-Winning Professional Speaker Professional Real Estate Broker Founder and Chairwoman of The International Association of Home Staging Professionals Founder and President of The IAHSP Charitable Foundation Creator of The Barb Schwarz pioneered and created the "Staging To Sell" and "Staging To Live" ® concepts. She has traveled the country extensively from 1985 to present time, spreading the mission of Home Staging to millions.  

Professional Speaker

As a seasoned speaker and top Real Estate producer, Barb Schwarz has logged over 18,000 hours on the platform. Hundreds of thousands of REALTORS® have attended her various programs. Her wonderful gift for speaking and her ability to educate, motivate and entertain was recognized by the National Speakers Association in 1990 when they awarded her the coveted designation of Certified Speaking Professional (CSP), earned by less than 250 speakers worldwide. Barb Schwarz is a leader, an innovator, and a truly gifted speaker who shares the wisdom of her personal triumphs. Those who experience Barb are always struck by her incredible energy as well as the practical substance of her programs.

Best Selling Author

Barb Schwarz has published articles in numerous national publications addressing a variety of real estate topics and is written about monthly in well known newspapers and magazines all around the U.S. and Canada. Barb is internationally known as The Creator of Staging® for which she holds the federal registered trademark. Her video "How To Prepare Your Home For Sale...So It Sells" won the Consumer Education Product of the Year Award from the Real Estate Educators of America. Her newest Home Staging video entitled "How To Stage Your Home So It Sells For Top Dollar" is receiving rave reviews. She is the author of the best selling books "How To List And Sell Residential Real Estate Successfully" and "Home Staging: The Winning Way to Sell Your House for More Money" and 'Building a Successful Home Staging Business'. Look for her newest book entitled "Staging To Sell: The Secret to Selling Homes in a Down Market" published by Wiley & Sons in bookstores everywhere.

The Creator of Staging

Barb Schwarz has personally Staged and Sold over 5,000 homes in the greater Seattle area. Barb is the creator of "Staging To Sell and Staging To Live" ® concepts and she holds the Federally Registered Trademark from the US and Canadian Governments on Stage®.

Barb's Accomplishments Include:

Instructor of the Year by The Seattle King County Association of REALTORS® for the year 2006 Keynote Speaker, Seminar Leader, and Sales Consultant. Over 2,000 Full Day Seminars, 18,000 Hours on the Platform, and over 1,000,000 attendees in the US and Canada Guest speaker at The National Association of REALTORS® National Conventions Recognized as the National and International Expert on Staging Homes For Sale, she has written and published hundreds of articles on Staging Homes and is frequently featured on TV and Radio Shows nationally sharing her expertise. Known nationally as the number one expert for preparing property to sell. Barb introduced this concept of Staging to the country and it has changed the way real estate is practiced in our nation today. She holds the federally registered trademark for Stage®. An estimated 45,000,000 consumers nationally have benefited from using Barb's award winning video, "How To Prepare Your Home For Sale... So It Sells." This video demonstrates to property owners how to prepare their property for sale. The benefits are far reaching. Home sellers who use this video sell their homes faster and / or for more money. Author of "How To List and Sell Residential Real Estate Successfully" Author of "Home Staging: The Winning Way to Sell Your House for More Money" Author of "How To Build a Successful Home Staging Business" Author of "Staging To Sell: The Secret to Selling Homes in a Down Market" now in book stores everywhere. Wrote, directed, produced, and acted in her one hour Staging video "How To Prepare Your Home For Sale...So It Sell." The video won the "Consumer Education Product of the Year" award, given nationally by the Real Estate Educators of America. Wrote, directed, produced, and acted in her one hour Staging videos "How To Stage Your Home To Sell For Top Dollar" and "How To Price Your Home For Top Dollar". These DVDs and Barb's books are available for purchase through or by calling 800-392-7161 Featured on ABC's 20-20 two different times for her work, vision, and invention of Home Staging. The 20-20 video is also available for viewing on our ASP Media page. Written about extensively in: The New York Times, Business Week Magazine, Southwest Airlines Magazine, The Home Magazine, New York Home Magazine, Realtor Magazine, US News and World Report, The Washington Post, The Wall Street Journal, Money Magazine, and Smart Money Magazine, Cosmopolitan Magazine, and many more hundreds of magazines and newspaper articles. Barb is frequently featured on various local news broadcasts around the U.S. as the Home Staging expert, such as ABC, CNN, FOX, NBC, CBS and PBS. ASP Media page


StagedHomes on Facebook

Whether a buyer, seller, or real estate agent, the home selling and purchasing process is fraught with potholes that can usually be overcome. But in this weakened housing market, everyone involved in the selling process must increase their efforts. In order to sell homes at top dollar, houses must be “prepared for sales.” That’s where Staging comes in. The real estate mantra is no longer location, location, location. It is now Staging, Staging, Staging! It’s all about presentation.According to data gathered between November, 2008, and May, 2009, 94.8% of ASP Staged Homes sell on average in 37 days or less compared to 182 days on the market for non-Staged homes. To further show proof of the positive results of Staging, ASP Staged home spend 80% less time on the market than a non-Staged home.The average Staging investment is $1,800, which is equal to approximately 1.6% of the average national home price. Considering the impact of Staging, Barb Schwarz, Creator of Home Staging, shares "your investment in ASP Home Staging will always be less than your first price reduction."