Stepping into a home and getting hit with a waft of strawberry or vanilla just doesn't help. The art of scent is personal and tricky. Buyers want homes that smell "clean"....not fruity. So what does "clean" smell like? Not like fried fish dinner or cat litter. In a $750,000 house one time, I open
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02/01/2011
It's not my responsibility but I do it. Since I grew up in Miami Beach, I am surprised that I actually like shoveling! Meanwhile, I'm not a snow angel. Believe me, I griped as I chipped ice off the 16 narrow steps in Manayunk last year. I'm grateful to my sellers. Gotta do it!
01/26/2011
Christmas is my holiday but I don't ram it down people's throats. I can't help putting some spare and tasteful wreath or jingle bell swag or festive doormat on my vacant listings. It just makes the home seem like a good neighbor. I also want buyers to be in the holiday spirit and see the home as
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12/15/2010
I've been selling houses for 12 years now and I am very humble. Who am I to think that I know better than you what house will work for you? Tell me what you want. My job is to find it for you. I live by that. And yet.... Gad...sometimes I see your heart ping when you look at a money pit. Or my
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12/06/2010
My broker recently combined offices and cut way back on floor time. I used to love doing floor. Open houses don't seem to be giving me any leads. My internet leads seem to be flakey--people who want to steal things or look at lots of way cheap stuff. How obsolete is floor?
12/05/2010
I sat next to a bright, young contractor from California at lunch last week. He lamented that he and his wife might never be able to afford a home in the Bay Area where he lived. They were working on saving 20% for a down payment. You know what I said: "There has never been a better time to buy!"
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12/04/2010
To my delight, I got the text below in an email from a friend. What a great way to reach out to clients and friends, I thought. Time for the recipe exchanges!!!! I hope you will participate.Please send a recipe to the person whose name is in position #1 (evenif you don't know her/him). Send so
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12/04/2010
Thanks again to Julia and Hooked on Houses Blog. http://hookedonhouses.net This real estate agent had a bland, unfurnished house to post on the MLS. The solution: bring in two vases of flowers and place them inside the entry on the floor. Then move them from room to room as you photograph each ro
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12/01/2010
http://uglyhousephotos.com/wordpress/?cat=42 Hookedonhouses.net's Julia mentioned this Ugly House Photos blog. Julia has flair and humor. She is a great editor....Ugly House Photos shows more of the "as is" photos that we see in real life. If we told these sellers that we could make them an extr
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12/01/2010
I bet a Rainer turned me onto Julia and her great blog hookedonhouses.net. I really like her feature: "Bad MLS photos." She'll thank you if you send her some that you find!
12/01/2010
