Christian Sterner's (wellcomemat) Blog

In a lot of ways, leading the real estate video movement has been a lot like leading the Night Trail Running Without Flashlights Club. Based on the history of demand for real estate video, there is literally zero business-related explanation for why WellcomeMat still exists (ask my wife, whom ass...

Recently, WellcomeMat has been fortunate enough to find that many of the objections to the use of video in the real estate space have come to surface. We have been covering the most popular objections that we see to the use of video, and have been having a great time doing it. So far, we have cov...

Recently, WellcomeMat has been fortunate enough to find that many of the objections to the use of video in the real estate space have come to the surface. We want to say thanks to all of those who helped launch this discussion, and we hope the following blog series will help shed some light on th...

Top Four Reasons Why You Should Not Use Video in Your Marketing Initiatives:Recently, WellcomeMat has been fortunate enough to find that many of the objections to the use of video in the real estate space have come to the surface. We want to say thanks to all of those who helped launch this discu...

Google has finally hoisted the ad flag on YouTube, and there is no turning back. Their move signifies the official beginning of video sites either a) proving their model (via ads, or a paid services), or b) folding. The most amazing thing about video on the web is that it is the most expensive fo...

Good things are happening… Be encouraged. A success story: Susan, a writer for The New York Times, needed to sell her NYC apartment. Videographer Teddy Stoecklein was found on WellcomeMat and hired to shoot the video. After Susan listed her property with real estate agent Doug Heddings, the video...