We are in a relationship business above all else. People work with people they like and trust. Fun and interesting people are often seen as fun and interesting and thus liked. The hardest part of continually building a relationship with our database for most agents, is in finding a reason or purpose to have a real call with their clients instead of some awkward pauses, ended with "oh, by the way." Aye Yi Yi.... Here are some ideas to create a purpose to call your database and be an interesting person to them. Either connect on what they have interest in or be interesting enough so that it is fun for them.