Authentic Real Estate Marketing

Here's an event you don't want to miss!!! On Thursday at 9am PST/Noon EST, I'm launching a real estate radio show with a good friend of mine.  We've got some great guests lined up who will be covering topics like twitter and NAR's new social media code of ethics... And just as cool, we're going t...

During a presentation I gave last week, someone suggest to the audience that they sign up for a service that will auto-update their status updates on social networks like like twitter, facebook, plaxo, etc. every time you write a blog post.   Personally, I find these updates to be horrible market...

I spent a decent amount of time recently revising a presentation for Technopalooza, a tech event that's been organized by the Arizona Regional MLS (ARMLS). The title of the presentation I'm going to be giving is:  Using Social Networks to Build and Engage Your Community. I definitely don't want t...

About a week ago, I gave some background on what I've been up to and asked the AR community what type of topics they'd suggest I cover.   The first topic of interest was SEO, so I decided to start with a post that gave the anatomy of blogging SEO.   I'll come back with some more SEO stuff in the ...

Yesterday, I asked the AR Community what topics I should cover, and I got a ton of great feedback...  With Harrison Painter starting off the requests by asking for some more SEO information... Not wanting to get ahead of myself, I thought I'd start with an overview of what is SEO in the context o...

#1 Do *not* over-think yourself!   It's been too long since I updated my AR blog, so my initial reaction is to do a massive everything-under-the-sun post that "perfectly" encapsulates everything I've been working in the year+ since I've been active...  However, I know myself well enough to know t...

I've been running two radio shows for a while now and I thought I'd share my expience with the AR community because this really is something that just about any agent can do to generate rediculous local traffic and great inbound links from local community sites. The first show I run is through Ra...

A little poking around the realtor.com site revealed a pretty interesting feature.  They now have a home valuation comparable (in features, not in accuracy) to Zillow.   Definitely something I would think teh AR community would be interested in exploring.  :)

During our Week of ActiveRain,  we covered a lot of ground!  Including: Comment on Blog Posts Writing a Blog Post Inserting Widgets into Your Blog Engage with Groups For the final day, I'd like to bring the various pieces together by explaining a bit about what makes AR tick.Points! With AR, you ...

Today, I'm going to cover two parts of ActiveRain: Groups and Associations ActiveRain Groups Not only is ActiveRain one big real estate community, but it is filled with many sub-communities interested in specific issues.  You can find "groups" dedicated to just about any real estate topic.  To se...