Trulia Pro Blog

Back in 96’ Bill Gates said "Content is King" and the phrase rang out around the world. If I could, I'd edit BIll's statement to say "COMPELLING” content is king — and this is especially true when it comes to listing marketing. Today, effective property marketing is about more than blindly  alert...

There are always exciting things happening here at Trulia, but some days blow the others out of the water. And today is one of those days. I’m thrilled to introduce Trulia One, a powerful new tool that can help you manage all of your leads in one simple place. From the beginning, our team here a...

The skill set of a successful agent in 2013 is wide-ranging. Last year, there was a viral video that parodied the Super Bowl “God Made a Farmer” commercial, which somewhat accurately documented the roles we all play, variously, as our clients’ financial advisors, detectives, psychologists and eve...

The thing about the profession of real estate sales is that it is simply doesn’t operate on the long lead times and uber-predictable project management time frames that characterize work in other fields. Managing a real estate practice involves potentially hundreds of sheets of paper and versions...

Contrary to popular belief, “real estate agent” and “magician” aren’t synonymous terms—especially when it comes to selling. Unfortunately, no market is all opportunity and there are clients and homes you should steer clear of. Why? Because, you only get paid when the deal actually closes. Here ar...

High-end sellers have luxuries middle-income and entry level folks don’t. They can afford to hold, stay put and wait for the market to bring their home’s value to a level that works for them, in market climates where others might be forced to short sale or walk away. And high-end sellers can and ...

We’ve all had them. You might have one now. That seller who takes your comps, cross-references them on Trulia, adds in seven more, and builds out a spreadsheet—complete with formulas—then wants you to get them into each of the properties so she can point out the comps’ outdated paint colors, infe...

When you’re trying to understand or influence human behavior—as you might do when, say, listing and marketing a home for sale—it’s important to respect the distinction between what people should do and what they actually do do. This is the difference between economics and behavioral economics. Cl...

I grew up just a couple of hours from Disneyland. So as a kid, one of my greatest joys (and greatest anxieties) revolved around the Pirates of the Caribbean ride (this was pre-Johnny Depp, folks). I loved that ride—especially the big drop at the end—but I also feared that ride, especially the big...

We’ve all heard it before: Agents who control the listings control the market. The power and value of a great listing means that we agents will jump through hoops to woo sellers. Part of the challenge is meeting new seller prospects in a low inventory market. Recently, we’ve discussed strategies ...