Every year, there are between three and five thousand accidents because of reindeer. Note: this figure does NOT include Santa's fender-benders. The man gets a pass. It's a problem that's grown to epidemic proportions in Finland. So what are they doing about it? Glow-in-the-dark reindeer.
...
11/30/2014
Many small businesses try for years to get media exposure. Some succeed and are proud to see their company featured in the newspaper or the evening news. Others fall short - wondering why they can't seem to catch the eyes of journalists. Others end up making headlines - for all of the wrong re
...
11/29/2014
It's a campaign targeting senior citizens. In a good way. This time? Free hair cuts just in time for the holidays. This will mark the fourth campaign we're doing in conjunction with Always Best Care Senior Services of Central CT. It's an ongoing series of campaigns called Make a Senior Smile. I
...
11/28/2014
A few years back, I was doing business with someone who was paying a boatload of money on a monthly retainer. There was nothing like cashing that check every single month. Until that sneaky little gut feeling hit me. I had no evidence that he was doing anything wrong. At the time, he wasn't. J
...
11/27/2014
As of this morning, I've received no fewer than 147 emails from assorted vendors wishing me a Happy Thanksgiving. The text messages started flowing at 11am yesterday. I'm sure that by 5pm they'll reach a fever pitch, flowing as freely as the wine being passed around many Thanksgiving tables. Oh,
...
11/26/2014
It was one of those moments that scored high fives all around. This is the story of how we helped score a BIG win for one of our clients. The Competition Monaco Ford of Glastonbury, Connecticut was approached by a couple of students from Glastonbury High School earlier this year. Monaco was aske
...
11/25/2014
For all those of you who spend money on SEM (search engine marketing including Google ad-words), I'm about to ruin your day. Google is now encouraging people to NOT have ads served to them. We're talking about a new subscription service called Google Contributor. It's still in a beta mode of sor
...
11/24/2014
Social media. It's like the girl who told you she thought she might be pregnant 15 minutes after you dumped her. Today, we're having a candid conversation about social media. Or, more specifically, trial by social media. Because it appears that the whole "innocent until proven guilty" thing ne
...
11/23/2014
As a new dad, I've got a lot to learn. As business owners and professionals, we also have a lot to learn. Today's lesson hit me as I was trying to let my wife get some sleep. I brought our 8-week-old daughter downstairs and spent some time playing with her, then tried to put her down for a nap.
...
11/22/2014
When it comes to marketing real estate...what are you selling? Are you selling homes... prices... lifestyles...or yourself as an agent? Every business model that's out there is a little different. Some real estate agents believe - I believe unfortunately - that it's their job to sell themselves
...
11/22/2014
