Title Tech Talk with Scott Hoen

You made a decision to include a professional web site in your technology plan. I am sure you actively update the site REGULARLY.  Don't let it become stale -- post good content similar to what your doing with the Active Rain Blogs.  Freshness also helps with search optimization and getting you n...

Giving out flyers, post cards or business cards have a relatively short shelf life -- we all agree with that.  Therefore, do something different! Use this tip whether your at an open house, door knocking, at community meetings or gatherings. Print out all your information on a large label -- your...

You have two options -- one is going to the store and find the right greeting card to send out for the occasion your looking for OR Go to SendOutCards and look at an amazing card catalog of greeting cards you can select from. Once you select your card -- a thank you note, a birthday card, an anni...

Put yourself in the consumer shoes!  Look at your direct mail pieces you put out to your clients or prospects and ask yourself, "Would I open this letter?" What piece of mail would you open? 1 - an envelope that has a label on it and a bulk mail stamp and a return email address not disclosed.  It...

What piece of mail would you open? 1 - an envelope that has a label on it and a bulk mail stamp and a return email address not disclosed It looks like Junk and you throw it to the side and may not even open it or 2 - an envelope that is personally addressed, a postage stamp and your return addres...

Someone responded to me nearly a month later after two emails were sent to them and they nearly missed a profitable opportunity. Your spending money on a technology plan, your generating leads, contacting those leads QUICKLY is more important than ever.  In some industries, studies show that 78% ...

As a Real Estate Professional, you have your geographic farm organized and categorized in a Contact Management Program -- right? That database of names, addresses and even email addresses is a very valuable asset that you collect and build over time.  Take advantage of that database and co-market...

Some interesting statistics from Cyberhomes regarding Yorba Linda, CA.  You can pull up other communities if would like to research neighborhood information and look at the aerial views of the community. Median Estimated Home Value:  $674,190 Change in estimated value over a 12 month period: -18....

As a Real Estate Professional, you have your geographic farm organized and categorized in a Contact Management Program -- right? That database of names, addresses and even email addresses is a very valuable asset that you collect and build over time.  Take advantage of that database and co-market...

Most top producing real estate professionals either work with the Broker's in-house lender OR have connected with a mortgage professional that can help facilitate their closing with the consumer. You partner up on transactions to close deals --- have you ever thought of partnering up on a farming...