SmartZip Discusions for Smart Growth

It’s a story that’s taken on legendary status in the field of predictive analytics and predictive marketing: Target, after analyzing the buying habits of a teenage girl in Minnesota, sent her mother-to-be product offers in the mail. Her dad called to complain about the coupons targeting a young w...

The ads and flyers you run to your geographic farm often act as an introduction to you, your brand and your business niche. It’s acceptable (and expected) that your Just Listed flyers explain who you are and what you do.  But when it comes to marketing to your sphere — the people who know you bes...

The business of getting business from the potential gold mine that is our sphere continues to be a strong conversation.  NAR's 2017 Home Buyer and Seller Generational Trends report claims referrals remain the way that most buyers find their real estate agent  Consistent with 2016 findings, 88% of...

Your brother-in-law was the best man at your wedding. He emails you Fantasy Football stats three times a day… but he may not want you to know he cashed out his 401k a few years ago to make ends meet. You have a monthly barbecue with the neighbors, but tensions can run high when discussing vacatio...

Industry visionary Brian Boero, of 1000 Watt Consulting, recently wrote about how many top real estate companies are working their leads in highly aggressive ways — in short, he says, real estate agents are starting to “digitally waterboard” their leads with between 21 and 43 touches designed to ...

Opening day for Major League Baseball is just behind us, and it’s left us wondering how the typical agent manages the players they use to get to the closing table.Creating a team of preferred vendors is important — it can affect not only the service that your clients receive but also the number o...

Back in the summer, SmartZip sponsored a crowd-sourced Active Rain webinar discussing new listing generation strategies. At that time, together with Active Rain, we gathered and shared six impressive, proven strategies that are helping agents to drive in new listings. As we approach spring sellin...

You spend a lot of time generating leads, but do you have an effective plan to nurture them once they appear in your inbox? For many agents, the answer to that question is “no.” Stats show that 46% of leads never receive a follow-up, meaning that many agents are spending thousands of dollars on l...

Temperatures in New York last week were in the 60’s hitting 60°F, while San Francisco’s forecasters were warning of snow. In the midwest, Minnesota saw record highs in mid-February, only to be hit with a winter storm warning a week later. No matter where you call home, it’s likely that you are sc...

This week, ace trainer and coach Michael Tritthart shared his five tips for nailing tech in 2017. But don’t worry, leveraging technology doesn’t have to mean learning code or building apps. In most cases, Michael shared tips that help you get more from the tasks you’re already performing every ti...