RECENT BLOG POSTS
We all know the saying: Everything old is new again. And when it comes to the age-old real estate technique of “farming” your local area for potential business, that’s definitely true. If you’re wondering what “geo-marketing” is, and how it varies from traditional farming, you’re not alone.  Here...
08/28/2017
9 STEPS TO CONSISTENCY When it comes to winning new or repeat business, it's critical that agents develop and sustain a consistent presence with top prospects and members of their sphere. However, any agent can tell you that this real estate is, by nature, an inconsistent business.  Whether you l...
08/21/2017
We spend so much time talking about the importance of repeat business and referral business… but the reality is that MOST agents have still not come up with the right way to keep in touch naturally over the long-term. The result?  After closing, 70% of sellers say they would “definitely” use thei...
08/11/2017
Five ways to win more business as you close out the second half of the year  While our strong summer market continues to keep agents busy across the country, fall is just around the corner…. And you have only five months to close out 2017 with a bang!  Below are five foolproof ways you can assess...
07/30/2017
If you’ve read Chris Smith’s The Conversion Code, you may already know these two statistics: For every home that was sold in 2011, there were .65 leads generated online.  For every home that was sold in 2014, nearly 8 online leads were generated. And if you’ve been paying attention to the number ...
07/19/2017
On this Independence Day, we hope you are celebrating the land of the free and the home of the brave. Today and everyday, we’re proud to be a part of the finest country on Earth. Today, we toast to the U.S.A. by recounting these nine amazing facts about homes and homeownership in America.  The Am...
07/04/2017
From Facebook, Twitter and Yelp to hosting fees and domain decisions, building an online brand is a daunting task. Before you dive into the hot new channel with low ROI or begin paying for a website you don’t have time to maintain, take a few steps back.  Below are our top “Dos” and “Don’ts” for ...
06/27/2017
Telemarketers. Virtual assistants. Lead scrubbers. There are many terms used to describe “inside sales agents,” an industry role that has taken off over the last few years. But few of these descriptors fully encapsulate the role of an inside sales agent (ISA), which is to:  Respond to inbound cal...
06/16/2017
If you’re like most real estate agents, you’re staring down an influx of anxious summer buyers who are competing over a major shortage of inventory (and realizing that home price appreciation and sales prices are rising at historically fast rates).  In other words, it’s a great time to represent ...
06/07/2017
It’s a topic covered exhaustively at every real estate conference, every coaching call, every new agent orientation: Technology is your friend, but it isn’t your savior. New tools, apps and systems can help you win more deals by making you more productive and engaged…but they can’t bridge the gap...
05/30/2017