RECENT BLOG POSTS
Three lessons you can learn from the rebranding efforts of top real estate brands Whether it’s Century 21’s bold new brand attitude or RE/MAX’s refreshed logo and balloon, it’s impossible to ignore that real estate is going through a major branding shift.  While it’s easy to simply shrug and move...
03/19/2018
Many of us grew up watching The Jetsons, an animated comedy about a futuristic family taking advantage of flying saucer cars, space highways, robot maids and more. And while we are still years (light years?) away from hovercraft, we are starting to see a sea change in how easily we perform common...
03/07/2018
Were you, like most agents, shocked and scared when you heard that Facebook promises to minimize the reach of business pages and reward organic, one-to-one engagement?  If so, you’re not alone. But as Eric Sachs, with Breakthrough Broker recently discussed in a webinar we sponsored, you don’t hav...
02/21/2018
We get it. You’ve heard a lot about predictive analytics, but every time you try to learn more about it, you’re hit with even more terms you’ll have to google: Back-testing, machine learning, algorithmic modeling.The truth is, you already know about all of these terms and how they work. You just ...
02/14/2018
When it comes to farming a local market area, are you doing everything you can to drive in real estate seller leads? Here are five common mistakes real estate agents make when farming.Mistake #1: Agents tend to “stick to what they know”It takes time to build a brand via farming techniques, and ag...
01/11/2018
With the holidays rushing in and your business slowing down it may seem tempting to trade in your hustle for hibernation and take a long winter's nap. With many agents doing just that this becomes an even hotter time to make yourself stand out and be known. This season is also a fantastic time of...
11/12/2017
This a great article for those who want or know they need to door knock. We are huge proponents of getting face to face with the homesellers we predict will list. It's their opportunity to be the first agent the prospective seller talks with. And, as we all know from NAR; 67% of the time the agen...
10/20/2017
The chatter among industry professionals about using data to find listings is building. Experts are offering instructions for retrieving and analyzing data points that can predict the homes and homeowners most likely to sell -- perhaps even before the homeowners themselves are ready to sell.In th...
10/03/2017
Share-worthy post. There's a lot written about this topic because we need to hear it often!  It's applicable to many areas of our life and most certainly to our work. Our thinking directs our path and potential. This needs to be our life GPS default. Thank you,  Amanda Thomas. What would you say ...
09/07/2017
Whether this day finds you relaxing on the beach or working an open-house may you love every minute and benefit of the great work you do!
09/04/2017
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