SmartZip Discusions for Smart Growth

  How many of these new technologies have you thought about Many of us grew up watching The Jetsons, an animated comedy about a futuristic family taking advantage of flying saucer cars, space highways, robot maids and more. And while we are still years (light years?) away from hovercraft, we are...

The holidays can be a strange time for real estate agents. Even your most eager clients have stopped texting and you can only play so many games of Yahtzee with your niece and nephew. You might… feel a twitch to be productive, even when everyone is telling you to unplug.And so the evaluation begi...

We recently got together with five of our top agents spanning the country who actively market to their prospects. In full disclosure, they use SmartTargeting's platform including automated mailers and digital ads. But, knowing the industry as we do, even the best marketing will fall short if we ...

We spend so much time talking about the importance of repeat business and referral business… but the reality is that MOST agents have still not come up with the right way to keep in touch naturally over the long-term. The result?Will your clients hire you the next time you buy or sell your home? ...

With longer days and warmer weather come more opportunities to connect with neighbors, friends, past clients and those percolating prospects you've been marketing to. You have their contact information in your CRM -- now let's reign them in and get personal. Here are six ways to engage potential ...

When it comes to real estate farming or prospecting, the traditional approach is to go “wide” — to hit every house in a given neighborhood or ZIP code. Real estate marketing, too, was conducted with a wide approach; we hoped that drivers would see our open house signs or bus benches, that consume...

Three ways to make your marketing more deliberate For decades, agents have been happy to take on unexpected sellers who called from out of nowhere. The common wisdom was that agents had two main options when it came to winning listings: they could target one-on-one sellers by looking at FSBOs and...

 Agents can be very clever about the way they make connections with their community. Door knocking isn't for everyone and isn't a favorite of the top producing agents we featured in a recent webinar. In just under an hour, we covered seven top ways that agents make an indelible impression on thos...

We talk a LOT about data and how its strategic use can help agents get ahead in today’s busy real estate marketplace. But we want to be clear that while we leverage a repository of “big data” for our data-driven marketing and predictions, agents can also move the dial by putting your own “small d...

Last week, top agents shared their tactics for getting their foot in the door of prospective clients — and many agents were excited to hear that the panelists weren’t recommending doorknocking! If you missed the incredible event, here are insights and best practices from three panelists, who serv...