Real Estate Marketing Blog

There have been a lot of celebrities in the news that are defaulting on their homes, showing us that no one is insulated from the housing crisis. Yet are distressed homeowners that have been surrounded by affluence easier - or harder - for short sale agents to work with?  Naturally, agents want t...

When marketing to distressed homeowners 30, 60, or 90 days late on their mortgage payment, they are myriad variables that will determine the success of your campaign. From our experience, the biggest factor is the number of touch points with the homeowner. You probably tell your clients location,...

There's no doubt that You Tube is a mass medium with over 35 hours of video being uploaded every minute. You Tube is "always on" and you can watch just about anythin imaginable on demand, it's free, and you can watch it anywhere. In today's fragmented media, younger home buyers and sellers aren't...

We've all received pieces of mail that want us to do something. And they're typically covered with act now, supplies are limited, this is a limited time offer, this offer expires soon, this is a once in a lifetime opportunity, hurry, act now and so on. Why do people still do this? Everyone knows ...

There’s been a lot of agents that have fallen on tough times like everyone else. Many of them haven’t survived this climate, while others have thrived. When agents share with me that they are waiting for commission checks and deals to close and they cannot afford marketing, my response is “you ca...

Also refered to as "lumpy" mail, dimensional mail is a type of direct mail piece that takes on any form other than your typical flat piece of mail. Although it comes in many shapes and sizes, all dimensional mail shares one thing in common - it smashes through the clutter of junk mail and practic...

When getting your message of hope and solutions out to distressed homeowners, there is no “silver bullet”, no lone marketing vehicle, that is superior. In our view, you should be “in the face” of those struggling homeowners through as many touch points, and in as many channels as possible. I'm a ...

Good real estate marketing has clear call to action - it tells the prospect what to do next and creates the sense of urgency to act NOW. This can be pick up the phone, fill out a response card, go to a website, etc. While the call to action is often overlooked, it is critical because the only obj...

When reaching out to distressed homeowners in pre foreclosure, one popular marketing vehicle is a postcard, because they are cheap to print, cheap to mail, and a postcard doesn’t have to be opened – they stare distressed homeowners in the face. Yet despite the advantages of this “tiny billboard”,...

In an earlier post, I shared some verbiage to use when knocking on the doors of distressed homeowners. There was a comment that in many cases, obviously there will be nobody home, or they will not come to the door. In these cases, you shouldn’t move on to the next door and squander the opportunit...