Shelly's Mortgage Website Blog

Lets start with, what is lead generation? Lead generation is simply generating leads from a marketing piece. It can be your online loan apps or a form on your website, it can be a postcard offering a free report that gets the phone to ring, or a newspaper ad offering a free credit report. Really,...

If rates DO drop to 4.5% next week, are you ready to capture a flood of clients? Do your clients have a way to apply with you online when they get home late from work? The US Treasury may buy up mortgage-backed securities from Fannie Mae and Freddie Mac to maniplate the supply and hit a target ra...

I recommend you go with the best website statistics company out there: Google Analytics. They'll show you who is clicking into your site, where they're from, and when. You can send out a postcard or an email and check your site a few days later to see how it's working. Google Analytics is free, s...

What should loan officers do for a website? Hopefully I can help clear some things up: Custom websites are expensive, they take a long time to complete, and once complete you are at the mercy of the webmaster who created your site at $70/hr. You'll have to continually pay them $70/hr to put up ne...

I have been hearing a lot of questions regarding what loan officers should do for a website. Hopefully I can help clear some things up: Custom websites are expensive, they take a long time to complete, and once complete you are at the mercy of the webmaster who created your site at $70/hr. You'll...