Sharlene Mulchandani's (sharlene_innago) Blog

With the world of advertising seemingly getting turned on its head every month, marketing your properties can be a maddening task, and property managers are reacting in different ways to stay ahead of the game. One phrase that is likely to become a staple in landlord jargon is “micro-targeting,” ...

Unless you’re a certified master plumber, or you have had serious issues with the plumbing at one of your properties or in your own home, you probably don’t think about your pipes much. After all, most people take functioning plumbing for granted. Once things are down the drain, it’s “out of sigh...

There are lots of variables to consider when determining whether or not you should rent your property to a particular tenant. A bad credit score can tell you a tenant might not pay rent on time. A messy background check can indicate they’ll miss-treat your property or even be a danger to their ne...

Accessing, signing and storing documents of all kinds online is commonplace in today’s increasingly digital world. Nevertheless, many landlords are reluctant to make the switch from traditional pen and paper to digital. Of course, it’s important to be cautious about making major changes to your b...

Particularly for first time landlords, tenant screening may seem like a waste of time – an unnecessary road block standing between you and your rent checks. Who needs a credit report or background check you’re not even prepared to interpret? You trust yourself to meet a prospective tenant in pers...

When trying to advance your career or make your next move, the importance of networking cannot be overstated. There is a reason people pay to go to networking events, after all. Property management is no different. Getting to know landlords in your area can not only help you improve your immediat...

Whether you’re trying to flip an investment property or looking to increase rent and maximize your revenue stream, there are numerous ways for property managers to bolster a home or apartment’s market value. While some certainly require a decent amount of time and money, there are other options f...

As digital searches increase and consumers become decidedly more connected to the Internet, finding ways to improve your rental website is more important than ever.The Housing Search Begins Offline, but Quickly Moves Online“For Rent” yard signs and external marketing are still great ways to get y...

COVID-19, also known as the novel coronavirus, has caused unease around the world. A health crisis has compounded into an economic crisis, and, as a result, many families are unsure where their next paycheck will come from. To help Americans keep food on the table and cover their expenses, the fe...

eCommerce is an exploding industry.  Merchants and consumers love the convenience of online shopping, and that convenience shouldn’t stop at retail.  Here’s five reasons you, a landlord, should think about offering online credit card payments too.1. Convenience for your tenantsA rental payment is...