Style that Sells!

As a home stager, I have the cell phone numbers of the Homeowner's Association managers and doormen for most buildings in San Francisco on my Blackberry.  As well as their spouse's name, how many children they have and how they take their coffee!  If you work with hi-rise buildings, and haven't g...

  Ever wonder how designers get that "gallery look" when hanging artwork that doesn't match? Years ago, while staging for a client with an extensive, but diverse collection of artwork, I had a big wall to fill and only small pieces to do the job.  I discovered that you could cover a lot of terri...

Working on a hotel project, I recently Googled a furniture vendor my client had seen.  I was amazed that their website was not on the first results page, but rather loads of Yelp postings.  I think Yelp should be renamed Gripe, but that's another subject.  It was a lesson in the importance of you...

It happens to the best of us... once in a while.  A client calls, is unhappy and wants your immediate attention.  Jeffrey Gitomer (think one part Earl Nightingale, three parts Jim Cramer), author of "Customer Satisfaction is Worthless, Loyalty is Priceless" advises that the way the client hears y...

    As stagers, we are sometimes called upon to facilitate the removal of a houseful of furniture and personal belongings prior to the staging of a property.  With a little advance planning and the right resources, it's possible to empty a home in 1-day, making the seller's job easier and gettin...

Carbon footprint, VOC, urea?  You've heard the old saying, "The more you know, the more you realize you don't know."   Designing eco-friendly environments is one of those subjects.  If you are like me, it seems the more I learn, the more vast the concept seems.   By helping sellers renovate their...

Outdoor space, no matter how small, is truly a valuable extension of the living space.  A bit of patio, well presented, can add tens of thousands to your sales price and is relatively easy and inexpensive to put together.  After one day and $1,500, this patio was party ready.  Here are the key el...