Michael's Blog

Tweets, friending, blogging, Facebook, LinkedIn, Twitter... chaos!  Or at least that's what it can look like if you're a real estate agent dipping your toe in the social media waters for the first time. You don't have time to tackle them all, and even if you did, where to start?  I've sorted thr...

Looking for photos, prices, and details of The Infinity San Francisco? Read on!   The Infinity is a luxury condominium building located in San Francisco. It consists of two towers and two low rise buildings, with a total of 365 units in the first phase and 285 units in the second phase. The Infin...

When I first started my career, I prided myself on writing dramatic property descriptions so full of hot air they could nearly float.  I thought I was doing my job - and representing the best interests of my seller.  Only after watching countless eyes roll after reading my descriptions of “majest...

You've no doubt heard of Twitter by now. But it is worth the effort? Will it help your real estate business? You may have delayed a year or two on Facebook before, only to realize now how useful it can be for generating referrals and keeping in touch with your sphere. Don't make the same mistake...

I was pretty early to the game creating my local site about san francisco real estate, and last year it was generating roughly a lead a day.  Unfortunately for me, I learned quickly that there can be such a thing as too many leads! Here are some things I've learned so far: Without a solid system,...

In my quest to answer this question, I decided to take advantage of NAR's fantastic deal: any Realtor can download the entire 2008 National Association of Realtors Profile of Home Buyers and Sellers (just go to realtor.org and log in, then click "library").  It's an amazing resource, and I took s...

"Why bother with a single property website when I've already posted on my local MLS and on my website?" It's a common question. The current assumption is that getting maximum exposure is the only thing to focus on when it comes to selling a listing. This is similar to a large company only caring ...

I was recently speaking with Jenine Atencio at AMSI, a large property management company in San Francisco.  They do standard, corporate, short term and long term rentals.  Surprisingly, she mentioned that unfurnished rentals are currently doing quite a bit better than furnished rentals.  Her sens...

Welcome to my blog.  This is my first entry.  In this blog, I'll be focusing on San Francisco, specifically the South Beach, SOMA, and Mission Bay neighborhoods.  I specialize in condos and new developments, and that will be the focus of this blog.   For immediate information, please visit www.sf...